Discussion on Multi-Layered Discussions
In the ever-evolving world of social media, a new player has entered the scene: Threads. The microblogging service, now available in the USA and some other countries since July 2023, has also made its way to Germany as of recently.
Threads offers a unique platform for users to share voice threads, photos, videos, and links, with a post limit of 500 characters. One notable feature is the use of topic tags instead of classic hashtags, providing a more streamlined and organized user experience.
However, as with any new platform, the tone on Threads can vary. Sarcasm and hate speech have been observed, but with normalised usage expected in a couple of months, a clearer understanding of its tone will emerge.
While Threads is considered a promising alternative to other social media platforms, its necessity for organisations and actors is yet to be proven, given the limited resources available for social media management. This is particularly true as Threads does not currently have a proven track record in terms of reaching large audiences or driving engagement.
In Germany, the political use of Threads is still emerging. The city administration of Dresden has begun using Threads as an alternative to Twitter for crisis communication, aiming for broader reach. However, some political actors still prioritise traditional platforms like Facebook, Instagram, and Twitter for campaigns and engagement.
The author, Theresa, encourages users to test and experiment with Threads, focusing on target audiences and goals that can be reached. She does not provide specific recommendations for the number of posts to share in the initial stages. Instead, she suggests choosing platforms based on the specific needs of the user or organisation.
Threads can be accessed via the web at https://www.threads.net and through a smartphone app. Users can link Instagram profiles that aren't on Threads in their posts, and they'll be notified. Blue checkmarks on Threads are directly inherited from Twitter.
Threads can be a valuable tool for reaching specific target audiences, but careful consideration is needed when choosing platforms. Organisations and actors may find it challenging to allocate resources for another social media platform like Threads.
In conclusion, Threads presents an exciting new opportunity for communication on social media. While it may not be a necessary addition for everyone, it can be a useful tool for political communication and reaching specific target audiences. As with any new platform, it's important to approach it with an open mind, test its capabilities, and consider its potential benefits alongside its challenges.
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