Disengaged workers aren't primarily drained - they're disconnected, and storytelling could potentially re-establish that connection.
In today's fast-paced work environment, it's common for new hires to be inundated with information during the training process, often leading to a sense of overwhelm. However, a shift in approach might be the key to fostering engagement.
According to experts, engagement starts with connection, and connection begins with better communication. This is the philosophy that drives organisations like Flip, which focus on enhancing communication and storytelling throughout the employee lifecycle to increase engagement.
Storytelling is not just a strategic communication tool; it's a crucial aspect of effective workplace communication. It can transform how employees relate to their work, their teammates, and the mission. By weaving stories into every stage of the employee journey, organisations can build trust, boost connection, and make company values stick.
Research suggests that stories are 22 times more memorable than facts alone, making them an ideal tool for making onboarding content more memorable. But storytelling's benefits extend beyond the onboarding process. It can also be used to celebrate achievements, recognising the importance of certain behaviours and values.
Sharing authentic stories from founders or early team members can help candidates see a mission they want to join, while recruiting should involve sharing the story of a company, not just its specifications. This approach can help candidates connect emotionally with the organisation, fostering a sense of belonging from the outset.
Unfortunately, a global Gallup study reveals that only 21% of employees are engaged at work. This alarming statistic underscores the need for organisations to rethink their communication strategies. Most employee disengagement stems from a lack of meaningful communication, whether it's during welcome processes, training methods, meeting practices, or recognition methods.
To combat this, organisations can make a conscious effort to explain why their values matter, rather than simply listing them in lengthy culture decks. They can also strive to make meetings more interactive and engaging, moving away from the autopilot approach that often leaves employees physically present but emotionally checked out.
In conclusion, storytelling is one of the most powerful ways to build trust, share values, and spark genuine human connection. By embracing this approach, organisations can foster a more engaged, productive, and happy workforce.
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