Dish Network's Wireless Venture Primarily Focused on Video Streaming?
In a move to position itself as a more robust content provider, Dish Network is taking steps to deliver video content to its 14 million subscribers and beyond. The satellite TV provider is investing heavily in its wireless ambitions, as evidenced by its recent $2.775 billion purchase of S-Band spectrum from DBSD North America and TerreStar Networks.
Dish Network's ultimate goal is to build a hybrid network based on LTE-Advanced, using 40 MHz of spectrum from TerreStar and DBSD. This network would allow the company to offer a Blockbuster-branded movie-streaming service to its subscribers for $39.99 a month for the first year.
However, the company's wireless plans do not stop there. Dish Network is also seeking a waiver from the FCC to provide dual-mode devices and single-mode terrestrial devices to customers. This could potentially pave the way for the company to partner with or buy a wireless carrier to improve its wireless service capabilities.
While the possible buyer or partner has not been named, the market for wireless video is growing. According to Cisco Systems, two-thirds of all mobile data traffic is expected to be video by 2015. This trend presents an opportunity for Dish Network to capitalise on the growing demand for mobile video content.
In addition to its wireless ambitions, Dish Network continues to offer its customers the ability to share content among multiple mobile devices using Sling Media technology. The company also made a $1.9 billion offer for online video provider Hulu, but the offer was not accepted.
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