Doubtful on the iPhone 17 Air: Five strategies Apple could employ to demonstrate its value
The much-anticipated Apple event is fast approaching, and among the products set to be unveiled is the iPhone 17 Air. This ultra-slim device, expected to be the thinnest iPhone ever with a 6.6-inch display, is poised to join the premium smartphone price category.
According to rumours, the iPhone 17 Air will boast a battery capacity of 2,800-2,900 mAh, aiming to last a full day on a charge and offer a battery life of at least 14 hours to win over skeptics. This is a significant improvement over the iPhone 16 Plus, which endured for 16.5 hours in battery life testing.
The iPhone 17 Air is also rumoured to feature a single 48MP camera, a step up from its predecessors, and Apple is reportedly developing AI to enhance the zoom performance of this camera. This could provide a significant advantage in terms of photo quality, a key area where the iPhone 17 Air needs to perform at least as well as the regular iPhone 17.
In a bid to counteract any potential criticism, Apple is expected to demonstrate the practical benefits of the iPhone 17 Air. One such benefit could be the use of Apple's own C1 modem, which is set to be incorporated into the device.
However, Apple may need to address concerns about the potential fragility of the iPhone 17 Air. To alleviate these concerns, the company might need to prove the durability of the device, perhaps by inviting influential tech reviewers like JerryRigEverything to test its durability during the Apple event.
The iPhone 17 Air is rumoured to be priced very premium, potentially starting at $1,099. To justify this high price, the device needs to offer wow-factor and real-world benefits. Apple could potentially achieve this by showcasing the iPhone 17 Air's high-end features, such as the 12 GB of RAM and significant performance improvements.
As always, stay tuned for updates on this exciting new device. For the latest news, how-tos, and reviews, follow Tom's Guide on Google News.
