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'During work hours, this businesswoman schedules time for her barber visits': an exploration of her workday management strategy

Startupoversight maintained at high speeds and spontaneous gatherings through well-defined structures and targeted time management, as demonstrated by Libra's Chief Marketing Officer, Vera Wienken.

'During office hours, this entrepreneur chooses to visit the barber: insight into her daily work...
'During office hours, this entrepreneur chooses to visit the barber: insight into her daily work structure'

'During work hours, this businesswoman schedules time for her barber visits': an exploration of her workday management strategy

In the fast-paced world of legal AI startup Libra, Vera Wienken, the company's Head of Marketing, stands out for her commitment to work-life balance and mental health. As the CMO at Berlin-based Libra, Wienken sets boundaries to prevent exhaustion and encourages a culture of responsibility and boundaries.

Wienken's workday starts at 9 AM and ends at 6 PM, with her calendar blocked before and after these hours. However, she values flexibility and understands that not everything can be planned. She structures her day, working operationally in the morning and creatively in the afternoon.

To ensure focus time, Wienken blocks half-days once or twice a week for conceptual work, brand strategy, or creative campaigns. If a meeting falls into her focus time, she asks if it can be rescheduled. Meetings in her team are kept small and efficient, with a maximum of 3-4 people.

Wienken values transparency and provides orientation while also fostering initiative. She communicates openly and encourages playful elements to encourage team exchange. She knows that not everything can be planned, and she finds spontaneity in the startup daily routine pleasant due to its inherent speed.

Wienken practices daily rituals, such as a morning dog walk, for mental refreshment. She turns off Slack notifications after work hours but is available via phone or WhatsApp for urgent cases. She values reliability and always lives up to her commitments, including one-on-ones with her team members.

Wienken learned the importance of clear processes in her earlier positions, especially in the gaming and e-sports industry. She leads by example, promoting a culture of responsibility and boundaries. She values staying open to new things while maintaining structure and self-discipline.

Wienken supports self-responsibility among team members and encourages flexibility in work arrangements. Colleagues who have many customer appointments often work remotely, while Wienken works from the office five days a week.

Overall, Wienken prioritizes work-life balance and mental health, setting boundaries to prevent exhaustion and promoting a culture of responsibility and boundaries at Libra. Her leadership style is transparent, flexible, and focused on fostering a productive and healthy work environment for her team.

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