Embrace Circular Design for Counteracting Negative Impact
In a world where resources are becoming increasingly scarce, the need for a sustainable and regenerative approach to design and manufacturing is more pressing than ever. Enter the circular economy, a proposed alternative to the current linear economy that aims to eliminate waste and pollution, circulate products and materials, and regenerate natural systems.
First introduced by Don Norman in his book "Design for a Better World: Meaningful, Sustainable, Humanity Centered," published in 2023, the circular economy is gaining traction as a potential solution to our planet's environmental challenges.
At the heart of the circular economy lies circular design, a design philosophy that prioritises the elimination of waste and pollution, the circulation of products and materials, and the regeneration of natural systems. This approach is exemplified in the regeneration of farmlands through the use of food waste.
In a circular economy, products are designed to last a long time and be dismantled easily for repair and reuse. However, this can be challenging due to the way many companies have made products difficult or impossible to reuse by combining materials in ways that are difficult to separate.
Design plays a key role in addressing this challenge. By creating products that are durable, easily repairable, and recyclable, we can reduce the amount of waste generated and minimise the impact on the environment.
The three principles of circular design are:
- Eliminate waste and pollution: This includes toxic substances that harm the soil and water, and reducing emissions.
- Circulate products and materials: Products should be designed to last a long time and be easily dismantled for repair and reuse.
- Regenerate natural systems: A circular economy aims to regenerate natural systems by returning natural resources to the earth.
People from different disciplines must work together to create a circular economy. This collaboration is crucial in overcoming the challenges presented by the conflict between circular manufacturing and aesthetics.
For further understanding, watch a video interview with Dame Ellen MacArthur on "What is a circular economy?" or read more articles and essays by Don Norman on JND.org. Additional resources from Don Norman's book can also be found on the Resources for DBW website.
Taking concerted action to transition to a circular economy is not just an opportunity for businesses to reduce their environmental impact, but also a chance to create more meaningful, sustainable, and humanity-centered products. Let's embrace the circular economy and design a better world for future generations.
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