AI Transforms HR at Businessolver: A Tale of Whitney North and Marcy Klipfel
Enhancements AI Offers for Augmenting Your Benefits Approach
In the world of human resources, the name Whitney North stands out. As a distinguished member of the Forbes Human Resources Council, North currently serves as the Chief Engagement Officer at Businessolver, leading the HR department at the company focused on transforming benefits administration.
With AI becoming an increasingly important tool in the HR sector, Businessolver is at the forefront of its adoption. AI is not just a novelty but a key player in improving HR teams' work by enhancing capacity and improving outcomes.
During the high-stress, high-volume season of annual enrollment, AI acts as a frontline support, providing a personalized concierge-like experience without overwhelming the team. Employees who opt in to using their claims history get even more precise support with the AI tool, ensuring a tailored experience for each employee based on unique needs and life stages.
AI can empower employee self-service and provide 24/7 support, allowing employees to get answers immediately without needing to call or email for support. AI resolves most chats on the same day they're started, ensuring high satisfaction.
AI can deliver real-time analytics and insights to HR teams, enabling proactive decision-making, identifying cost drivers, and tracking employee engagement with benefits. This is crucial in addressing challenges such as cost drivers, shifting employee experience, and maintaining a competitive edge.
For HR, AI isn't a tool to replace what they do, but a key lever to pull to give them a strategic advantage for their organization. AI automates routine tasks like document verification, benefit lookups, and claims navigation, reclaiming thousands of hours formerly spent on manual follow-up.
To get AI buy-in from the C-suite, HR should tie AI adoption to business outcomes, prove ROI and cost reduction, and outline the risks. Addressing concerns like data security and output accuracy, highlighting how platforms adhere to HIPAA standards, use bias mitigation techniques, and embed real-time sentiment analysis to manage emotional outcomes as well as operational ones is important when outlining the risks.
Quantifying AI's value in time saved in labor hours, cost avoidance, value add as a risk mitigation tool, and the value of having real-time insights for predictive analytics is crucial for getting C-suite buy-in. Nearly 34% of HR teams from a recent study list AI tools as their top HR technology needs, underscoring the growing importance of AI in the sector.
Despite its growing adoption, according to HR Executive's 2025 report, more than half of HR teams had not adopted AI into their tech stack between 2023 and 2024. This presents an opportunity for forward-thinking HR leaders like Whitney North and Marcy Klipfel at Businessolver to lead the charge in AI adoption and reap the benefits it brings.
In conclusion, the integration of AI into HR practices, as demonstrated by Businessolver, offers a promising future for the sector. By automating routine tasks, delivering real-time insights, and empowering employees, AI is not just transforming the way HR operates, but revolutionising it.
