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Expanded 98-inch Display Model, BZ53L, Joins Sony's BRAVIA Series: Key Facts Revealed

Improved display now boasts reduced glare, superior image quality, and increased brightness, all as per user requests.

Sony Expands BRAVIA Series with Inclusion of 98-inch BZ53L Display - Key Details Explained
Sony Expands BRAVIA Series with Inclusion of 98-inch BZ53L Display - Key Details Explained

Expanded 98-inch Display Model, BZ53L, Joins Sony's BRAVIA Series: Key Facts Revealed

Sony Electronics has recently unveiled a new addition to its professional BRAVIA display lineup, the 98-inch BZ53L. This impressive display is designed to cater to the needs of corporate, education, and retail sectors.

The BZ53L is built upon the robust usability, installation flexibility, picture quality, and sustainability that are common to Sony's professional BRAVIA display products. It stands out with a number of notable features that make it an ideal choice for various applications.

Enhanced Picture Quality

The BZ53L boasts a 4K 120 Hz panel, providing a high refresh rate for smooth and crisp visuals. It also supports high brightness with 780 nits, ensuring that the display remains clear and vibrant even in well-lit environments.

The display is equipped with the XR TRILUMINOSTM Pro effect, which reproduces a wider, more precise range of colours. This results in a more realistic and immersive viewing experience. To further enhance picture quality, the BZ53L features Full Array Local Dimming (FALD) backlight and Sony's Deep Black Non-Glare Coating.

The Deep Black Non-Glare Coating offers low reflection, deep blacks, high contrast, and precise image quality. It addresses concerns related to digital signage in challenging, high ambient light, or direct lighting environments.

User-Friendly Features

The BZ53L is designed to be user-friendly. It offers Pro Mode for simplifying customized settings, and it comes with a complimentary digital signage player, BRAVIA Signage Free (BSF) app, installable to a USB flash drive from a B2B BRAVIA.

The display also has a discreet logo position and is easy to install with options for portrait and tilt configuration. It is conveniently accessible to the display's multiple terminals, and it has a Software API function for connecting user devices directly to the display.

Sustainability and Portability

Sony is committed to sustainability, and the BZ53L reflects this commitment. It uses recycled plastic materials and packaging. Compared to the 100-inch BZ40J, the BZ53L is approximately 44 pounds (20kg) lighter, making it easier to transport.

Compatibility and Reliability

The BZ53L supports Apple AirPlay2 and Google Chromecast, as well as Google Meet. It is designed to not limit users due to natural lighting, space, or other factors. Furthermore, it offers powerful 24/7 operation, ensuring reliability for continuous use.

The exact weight of the BZ53L is approximately about 83.8 pounds (38kg) lighter than the 100-inch BZ40J. The name of the division head of Professional Display Solutions at Sony Electronics who provided information on the launch of the 98-inch BRAVIA display with Deep Black Non-Glare finish could not be determined from the available sources. However, it is clear that the BZ53L will provide superior picture quality and an immersive viewing experience.

The BZ53L is part of Sony's Deep Black Non-Glare options, which also include 55-inch, 65-inch, 75-inch, and 85-inch choices. This new display is set to revolutionize the way businesses, educational institutions, and retail outlets present their content, offering a combination of high-quality visuals, user-friendly features, and sustainability.

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