Expands partnership with Italian market by integrating with Sportbet
In a strategic move to strengthen its position in one of Europe's most mature markets, Sportbet, an operator based in Rome, has partnered with iGaming industry supplier Playson. This partnership aims to boost the array of high-quality slots offered to Sportbet's Italian players.
Sportbet's Casino Manager, Alessandro Palumbo, stated that the partnership aligns with Sportbet's ambition to become Italy's biggest online casino. He highlighted the popularity of Playson's Hold and Win series, which resonates with many across Italy, as a key factor in the decision.
Blanka Homor, Sales Director at Playson, expressed Italy as a vital region for the company. She noted that the partnership demonstrates the continued success of Playson's content in the European market.
The partnership has been established through a direct integration, allowing Playson's Hold and Win titles such as Lion Gems, Coin Strike, and Energy Coins to go live on Sportbet's online casino. This expansion of the variety of premium casino games available through Sportbet is expected to enhance the gaming experience for its Italian players.
Sportbet offers a wide range of casino verticals, including bingo, live dealer, table games like blackjack, poker, baccarat, and roulette. The addition of Playson's content is expected to further enrich this diverse gaming ecosystem.
The partnership between Playson and Sportbet strengthens Playson's reputation within Italy, underscoring the value that Playson's content portfolio is driving for operators in Italy. This partnership is a testament to the long-term value that operators can derive from strategic partnerships in the iGaming industry.
Alessandro Palumbo, who is also the Chief Operating Officer (COO) at Sportbet, expressed optimism about the partnership, stating that it will contribute significantly to Sportbet's mission to become Italy's leading online casino.
Playson, on the other hand, sees this partnership as a strategic move to expand its footprint in Italy, a vital region for the company. The partnership is expected to further cement Playson's position as a leading iGaming content provider in Europe.
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