Expansion of Evolution's Collaboration with PokerStars, Establishing a Monopoly over Live Casino Games Provision
In a recent statement, Marcus Huber, the Chief Commercial Officer of Evolution North America, expressed delight at the continuation of their partnership with PokerStars. This strategic alliance is set to elevate PokerStars' position in the competitive North American market.
The exclusive partnership between PokerStars and Evolution AB, the global leader in live dealer technology, is a strategic move aimed at enhancing the player experience and strengthening PokerStars' market position. By leveraging Evolution's operational expertise, broad game portfolio, and cutting-edge technology, PokerStars will offer a comprehensive and innovative range of live dealer casino games to players in regulated markets such as New Jersey, Michigan, Pennsylvania, and Ontario.
Key strategic factors driving this partnership include:
- Best-in-class live casino experience: Evolution's reputation for operational excellence, engaging game formats, and cutting-edge technology ensures that PokerStars delivers a superior live casino product to North American players.
- Access to exclusive and innovative content: Evolution's exclusive multi-year licensing deals, such as the one with Hasbro for branded games like Monopoly Live, provide PokerStars with unique and continuously fresh content, helping it maintain a competitive edge and attract players seeking novel live gaming experiences.
- Consolidation and simplicity: An exclusive partnership simplifies the integration and operations for PokerStars, allowing it to streamline live casino offerings through a single trusted provider rather than juggling multiple suppliers.
- Market expansion in regulated jurisdictions: By partnering exclusively with Evolution, which already operates studios in Atlantic City and other key locations, PokerStars can quickly and confidently expand its live casino presence in regulated US and Canadian markets, ensuring compliance and scalability.
- Long-standing, proven relationship: The partnership builds on a decade-long collaboration between Evolution and PokerStars in European and North American markets, reflecting mutual trust and shared commitment to growth in live casino offerings.
With this exclusive deal, PokerStars is strategically positioned to deliver a leading, innovative live casino experience supported by Evolution’s technological capabilities and exclusive content, enhancing customer retention and growth in competitive North American regulated markets.
The partnership has been further strengthened, making Evolution the exclusive live casino provider for PokerStars. As a result, popular games such as live roulette, blackjack, and baccarat tables will be embedded directly within PokerStars' site, providing players with seamless access to these games.
This agreement is a testament to the strength of their relationship and their shared commitment to delivering the best Live Casino experience to players across the U.S. With the high consumer appetite for live casino games, this partnership is poised to redefine the live casino landscape in North America.
- Marcus Huber, the Chief Commercial Officer of Evolution North America, is thrilled about the continued collaboration with PokerStars, aiming to boost the latter's standing in North America's competitive casino-and-gambling market.
- By teaming up with Evolution AB, the global pioneer in live dealer technology, PokerStars seeks to bolster its player experience and solidify its position in regulated markets like New Jersey and Ontario, among others.
- Key drivers behind this strategic alliance include Evolution's renowned live casino experience, innovative game portfolio, and state-of-the-art technology, ensuring PokerStars presents a superior live casino product to North American players.
- The partnership grants PokerStars exclusive access to Evolution's groundbreaking content, such as Monopoly Live and various other branded casino-games, helping it stay competitive and attract players yearning for novel live gaming experiences.
- With this single, trusted provider approach, PokerStars simplifies the integration and management of its live casino offerings, enabling seamless access to games like slots, roulette, and blackjack for players.
- Evolution's long-standing, proven track record in collaboration with PokerStars, stretching over a decade across European and North American markets, underscores their mutual trust and shared ambition to foster growth in live casino ventures.
- By forging this exclusive partnership, PokerStars orchestrates a leading, innovative live casino experience, leveraging Evolution’s technological prowess and unique content, which in turn helps boost customer engagement and expansion in competitive regulated markets.
- This strategic move aligns with emerging gambling trends, as the high demand for live casino games signifies that this partnership is primed to set new standards in live casino culture across North America, particularly in areas like sports-betting and casino-personalities.
