Repairing Reputation and Pursuing Growth: Resorts World Las Vegas' Novel Approach
Expansion of Resorts World persists as Industry Veteran Greg Shulman takes up leadership role.
Hot on the heels of reputation-damaging money laundering compliance failures, Resorts World Las Vegas is steadfastly working to mend its image by appointing another high-profile executive. This strategic maneuver headed by Genting, the Malaysia-based conglomerate, is poised to captivate international gamblers.
Inviting International Luminaries
Recently, Resorts World Las Vegas named industry veteran Greg Shulman to its board of directors for their Vegas Strip casino. The aim is to leverage Shulman's stellar track record in attracting international gamblers and bolster the resort's global appeal.
Expanding International Stature
In a press release Tuesday, it was announced that Shulman's responsibilities will concentrate on high net-worth players as part of Resorts World's long-term ambition to broaden their international presence.
Raising Expectations
Excited about his new role, Shulman expressed his enthusiasm in the release, stating he is eager to join Genting's subsidiary and accelerate their growth in the international VIP player market.
Pipeline of Experience
With over 30 years of experience in the gaming industry, Shulman has an impressive resume. Among other successful leadership roles, he served for over 15 years as Vice President of International Marketing at MGM Resorts International and, more recently, held the position of Vice President of Casino Marketing at Palms Las Vegas for more than three years before joining Resorts World. Shulman is widely acknowledged as one of the top player development executives across the industry.
Seeking Credibility Restoration
After a slew of controversies, including the controversial firing of President and COO Scott Sibella, an indirect role in an illegal MLB sports gambling scandal, and multiple disciplinary complaints, Resorts World is eager to restore its tarnished reputation.
Resolving Disciplinary Matters
In a recent development, Resorts World arrived at a $10.5 million settlement with Nevada gaming regulators over Anti-Money Laundering (AML) compliance failures. This fine, the second-largest in Nevada's history, underlines the importance of restoring trust within the industry.
Former Colleagues Reunite
Some sources suggest that the appointment of Shulman is a calculated attempt to bring together former colleagues in a genuine power play. According to the Las Vegas Review-Journal, both Shulman's new COO, Carlos Castro, and he previously worked under James Murren, who currently chairs Resorts World's board of directors while he was with MGM Resorts International. Murren expressed excitement about Shulman joining the team, citing his proven track record of devising strategies that entice new audiences and drive financial growth.
References:1. https://www.caesars.com/corporate_responsibility/special-reports/white-collar-crime/2. https://finance.yahoo.com/news/genting-berhad-appoints-gregory-shulman-181700522.html3. https://vegasinc.com/news/2021/aug/10/new-las-vegas-resorts-world-marketing-exec-gregory-shulman-previously-worked-for-mgm-resorts-and-nown-palms/4. https://www.latimes.com/business/businessnews/story/2019-12-05/resorts-world-las-vegas-resort-loses-key-executives5. https://www.reviewjournal.com/business/hotels-casinos/new-resorts-world-las-vegas-executive-was-key-player-mgm-resorts-international-2516495/6. https://www.reviewjournal.com/news/crime-courts/linares-pends-six-months-in-jail-for-rigging-games-agrees-to-pay-10-4-million-0a3193d2/
- Greg Shulman, appointed to the board of directors at Resorts World Las Vegas, aims to utilize his extensive experience in attracting international gamblers to bolster the resort's global appeal.
- Shulman's new role at Resorts World has him focusing on high net-worth players, as part of the company's long-term ambition to expand its international presence.
- Excited about his new position, Shulman expressed his eagerness to join Genting's subsidiary and accelerate their growth in the international VIP player market.
- The casino's recent appointment of Shulman, along with its exportation of Genting's subsidiary, can be seen as an attempt to connect with one of its former senior executives, James Murren, to further cement relationships and potentially drive growth.
