Experian collaborates with LightBoxTV to boost the intelligence of TV advertisements
Experian and LightBoxTV Partner to Enhance Advertising Campaigns
In a significant move to revolutionize the advertising industry, LightBoxTV announced a strategic integration with Experian on September 2, 2025. This collaboration aims to create a more efficient advertising ecosystem by bringing Experian's audience intelligence into LightBoxTV's media planning platform.
Colin Grieves, UK&I's managing director of Experian marketing services, underscores the importance of striking a balance between broad reach and smart targeting in advertising campaigns. He believes that this partnership will help advertisers achieve this balance more effectively.
The integration of Experian's data with LightBoxTV's platform is expected to help advertisers run smarter, more effective campaigns across both linear and connected TV. Factors such as household composition, life stage, financial status, and spend potential can now be incorporated, providing a deeper level of precision for campaigns.
Dean Cussell, COO of LightBoxTV, expressed his excitement about the partnership, stating that Experian brings a level of trust and intelligence that's hard to rival. This collaboration reinforces Experian's role as a trusted partner in the advertising industry, continuing to build on its reputation for providing high-quality data services.
Lloyd Pitchford, the key figure behind Experian Global Data and Technology, is leading this strategic partnership. Experian audience segments are distilled from real-world data sources and mapped to 95% of the UK population. These segments empower LightBoxTV users with a deeper level of precision for their campaigns.
The partnership enables users to identify new customer segments, improve return on investment, or reduce wastage. It is another step in LightBoxTV's strategy to create a connected planning ecosystem, uniting technology, insight, and trusted partners.
Colin Grieves emphasizes the focus on delivering real value to advertisers through this integration. He believes that TV is a crucial channel for brand growth, and this partnership will help advertisers maximize their media impact.
The collaboration between Experian and LightBoxTV is intended to streamline workflows and make data-powered decisions built from trusted, credible sources more accessible. As the advertising landscape continues to evolve, this partnership is set to play a significant role in shaping the future of advertising.
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