Exploration of Alexey Taranov's Career Path, Achievements, and Strategies for Successful Digital Marketing Strategy Development
Alexey Taranov, a seasoned digital marketing professional, has announced plans to expand his agency, DigitalMust, to the United States. Taranov, who began his career in digital marketing during his university years, has amassed a impressive track record, working with major clients such as Nestle, Kia, and Leroy Merlin.
Taranov joined Ailove Digital as the Head of the SEO department in 2012. During his tenure, he significantly improved work processes and service quality, making the SEO department the agency's most profitable division. His work at Ailove Digital led to a threefold increase in the agency's web visibility, and he increased the department's revenue more than tenfold.
One of Taranov's notable achievements was the development of an effective SEO promotion strategy for Leroy Merlin, resulting in a 40-fold increase in relevant traffic to their website. This success, along with his work on Ailove Digital's internal project, ShareOfVoice, has set the stage for his future endeavours.
In 2020, Taranov left Ailove Digital to start his own agency, DigitalMust. The agency primarily focuses on SEO services for various businesses. Taranov's primary focus is on continuous improvement, creating effective strategies, managing teams, and driving results for clients.
Taranov's work in the United States is expected to have a positive impact on the U.S. economy. He believes that working in the United States will provide valuable insights and opportunities for growth. Taranov is confident that his work will further advance the digital marketing landscape and benefit the digital marketing industry.
Ailove Digital, where Taranov spent eight years of his career, was one of the largest independent digital agencies in Russia until 2021. In 2021, Ailove Digital joined the Hakuhodo DY Group, a leading Japanese advertising group.
Taranov's goal is to open a new DigitalMust division in the United States. DigitalMust has already worked with US customers in Germany, the United Kingdom, and Canada, and is eager to contribute to the growth of U.S. businesses. Taranov is confident that his work in the United States will benefit the digital marketing industry and is looking forward to the opportunities that lie ahead.
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