Exploring both internal and external aspects is crucial for digital transformation
In the modern business landscape, digital transformation has become a necessity rather than an option. According to Andy Franks, business director at Box UK, this transformation starts from within and affects every level of an organization.
By involving employees in the digital transformation journey, companies can reap numerous benefits. One such advantage is the more rapid adoption of new tools and systems. With the current generation of cloud products and services, employees can work from multiple locations, access and manage content and data at any time, and from any device.
Technology impacts every person and every job role within an organization. Employees are integral to a user-centered design process, ensuring that the digital transformation is crafted around their needs to empower and encourage performance.
The focus of internal digital transformation is on productivity and performance. New products and systems drive productivity, leading to a motivated workforce. Smart organizations are linking data, rewards, and incentives into their work remuneration culture, creating a work environment that is efficiency-driven, productivity-focused, and aimed at sustainable work models.
The aim is to create work conditions that are not just about reducing stress and promoting smart tool usage, but also about promoting conscious pauses, a better work-life balance, and avoiding overload and exhaustion to improve employee performance.
Digital transformation also drives quality, innovation, and enhances the customer experience, increasing loyalty and conversion. Big data provides tools for employees to self-measure and drive individual performance, often enabling creativity and innovation.
By focusing on employees, digital transformation can lead to a more insight-led approach for organizations. A higher retention of staff is a bonus for forward-thinking organizations due to a motivated workforce.
In conclusion, digital transformation is not just about adopting new technology, but about creating a work environment that is efficient, productive, and employee-centric. By empowering employees and focusing on their needs, organizations can drive quality, innovation, and enhance the customer experience, leading to a more successful digital transformation journey.
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