Exploring the Potential of App Clips for Expanding Customer Base in Businesses
Apple has introduced a groundbreaking feature at WWDC 2020, aiming to revolutionise the way users interact with applications - App Clips. These small portions of an application can be used without installation, offering a quick in and out experience to customers.
App Clips are designed to be lightweight and fast, ensuring users can access them instantly. They are perfect for quick transactions, such as paying for groceries or ordering take-out, saving wait time for customers. With the close integration of Apple Pay, users don't have to worry about saving payment information as long as the application supports "Sign in with Apple".
App Clips can be discovered through various means, including App Clip codes, NFC tags, QR codes, Safari App Banner, links in messages, and cards in Maps. For instance, NFC tags can be placed at specific locations for users to tap and launch an app clip, while QR codes can be placed in specific locations for users to scan and launch an app clip. Users can also launch an app clip from a web page configured with Smart App Banner.
App Clips can help businesses stand out in the world and offer a truly omnichannel retail experience. They can be used for various tasks such as ordering take-out or renting a scooter. App Clips can be found and launched from the Recents section in the new App Library, designed to prevent home screen clutter.
To extend an app to App Clips, an iOS app development company needs to adapt and build a lightweight, fast-loading version of the main app. This includes configuring the project properly, managing dependencies, and optimising functionality within App Clips constraints. It is also recommended to have deep linking and Siri integration in place for a seamless user experience and increased visibility of the application.
App Clips offer a great way to increase business visibility and revenue, as they allow businesses to connect with customers in a contactless manner. They can be used across various industries, including financial services, entertainment & media, digital workplaces, museums, historical architectures, on-demand rental vehicles, and more.
Moreover, App Clips can be sent and received via iMessage, making it easy for users to share app clips with friends and family. App Clip codes will be available for creation by the end of 2020, containing an encoded URL and an NFC tag.
In conclusion, App Clips are set to redefine the user experience by offering a quick, seamless, and contactless way to access applications. The success of an App Clip depends on the efforts put in by the iPhone application development company behind its creation. Businesses looking to stand out in the digital age should consider investing in App Clips to enhance their customer engagement and revenue.
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