Exploring the Potential of Blockchain in Countering Deepfake Challenges
In the digital age, the emergence of deepfake technology has raised concerns about the authenticity of videos, potentially leading to misinformation and ethical dilemmas. However, a new platform called Eristica is leveraging the power of Blockchain and Artificial Intelligence (AI) to combat this issue.
Kevin Gannon, PwC's blockchain tech lead and solutions architect, believes that these emerging technologies can provide security, approval, and validation in the area of deepfakes. Gannon's sentiments are echoed by tech experts who are exploring ways to combat deepfake videos, with Blockchain being a potential solution.
Eristica, currently in beta phase, is a platform that uses Blockchain and AI technology to differentiate real from 'nearly real' videos. The platform employs a third-party search algorithm to cut video files into multiple frames and search for their source files using the 'image search' mechanism. This helps in identifying copyrighted content from both audio and video files, similar to YouTube and Instagram.
The legitimacy of users and content on Eristica is verified through a manual moderation process. However, the platform's algorithms also check for drastic changes in user profiles and irregular usage patterns, adding an extra layer of security.
One of the key features that sets Eristica apart is the use of smart contracts written for every transaction on Blockchain. These smart contracts make it more difficult for intruders to steal someone's information and create deepfake videos. Furthermore, Blockchain's consensus algorithms can be used to compare the hashcode of a file with the recently published one to determine if a video is fake.
The goal is to ensure the 2020 elections are not affected by fake videos or publicity stunts using deepfake technology. Cybersecurity experts predict that deepfake videos will be employed during the 2020 Election, making the work of platforms like Eristica even more crucial.
Innovative approaches like decentralized video copyright protection systems are also being developed. These systems utilize Blockchain and InterPlanetary File System (IPFS) to securely register and verify video ownership, thereby helping to prevent counterfeit content. Additionally, the growth of blockchain security markets is projected to be significant, driven by AI tools for anomaly detection, contributing to the fight against deepfakes.
The dual technologies used by Eristica are expected to enter various business verticals like Finance and Marketing to prevent deepfake techniques from being used for illegal activities. The use of deepfake videos could have an adverse impact on public opinion and potentially lead to ethnic violence. By combating deepfakes, platforms like Eristica aim to maintain the integrity of information and promote a safer digital environment.
In May 2018, a deepfake video featuring Donald Trump was posted by Belgium's Socialistische Partij Anders, highlighting the need for platforms like Eristica. As we move forward, it is clear that the fight against deepfakes will be a collaborative effort involving technology, regulation, and public awareness.
Read also:
- Understanding Hemorrhagic Gastroenteritis: Key Facts
- Stopping Osteoporosis Treatment: Timeline Considerations
- Trump's Policies: Tariffs, AI, Surveillance, and Possible Martial Law
- Expanded Community Health Involvement by CK Birla Hospitals, Jaipur, Maintained Through Consistent Outreach Programs Across Rajasthan
