Fashion brand Capri seeks to rejuvenate Michael Kors by implementing lower price points and intensifying online sales through Amazon.
In a significant move for the luxury fashion industry, Capri Holdings, the parent company of iconic brands such as Michael Kors, Versace, Prada, and Jimmy Choo, has announced the launch of an Amazon storefront. The news was published by Reuters on April 12, 2025, at 11:30 AM IST.
This move is expected to bring these high-end fashion brands to a wider audience, making luxury more accessible. The community of the website, which includes over 2 million industry professionals, is eagerly awaiting the new shopping experience.
The announcement also mentioned the availability of the news on various platforms, including Amazon, Facebook, and Telegram. In addition, a mobile application for the website has been developed, allowing users to save their favourite articles and receive real-time updates.
For those interested in staying updated on the latest trends and insights in the luxury fashion industry, the article invites readers to subscribe to a newsletter. The emails, which will be delivered directly to subscribers' inboxes, promise to deliver the latest analysis and insights.
It's important to note that this article does not discuss consumer trends in footwear or any potential tariffs on fashion. However, the launch of the Amazon storefront is expected to have a significant impact on the luxury fashion industry as a whole.
As the luxury fashion landscape continues to evolve, it will be interesting to see how this move by Capri Holdings affects the industry and consumer behaviour. Stay tuned for more updates and insights by subscribing to the newsletter and downloading the mobile application.
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