FDC Ltd Enhances On-Site Workforce Productivity Through 6-Year Collaboration with SANeForce SFA, Boosting Performance Across 11 Departments
In a groundbreaking move, FDC Ltd, one of India's top 25 pharmaceutical companies, has partnered with SANeForce, a leading provider of SFA, CRM, and digital automation solutions for the pharmaceutical and healthcare industries. This partnership, established in 2018, has been built on trust, transparency, and a shared goal of transforming pharma field operations through smart technology.
Over the past six years, SANeForce's partnership with FDC has resulted in zero complaints, indicating a strong product-market fit. The collaboration has been defined by zero complaints, tailored feature development, and continuous support. SANeForce empowers FDC's field forces with mobile-first tools, real-time insights, and doctor-centric engagement strategies.
One of the key features of the SAN SFE platform, which equips FDC Pharma with advanced tools, is the Unified Doctor Feature. This feature ensures unique IDs for doctors, eliminating duplicates and maintaining data accuracy. The integrated Quiz Module allows medical representatives to regularly test and enhance their product knowledge.
The partnership has also led to unified field operations with a single platform across 11 divisions. More than 5,000 field forces of FDC are using the SANeForce platform. The multi-level Expense Management System simplifies expense handling and reduces approval bottlenecks. The Scoreboard ranks Med-Reps based on activity, target achievement, and real-time metrics, streamlining operations, decision-making, and performance management.
SANeForce's partnership with FDC has also resulted in unified control, real-time visibility, and measurable efficiency in managing FDC's network of over 8 lakh doctors. The partnership has been instrumental in enhancing doctor engagement via mobile-first reporting and real-time tracking.
The Associate Director - Functional at SANeForce, Sushant Joshi, has been instrumental in the success of this partnership. SANeForce was chosen by FDC after testing and moving on from three different SFA vendors. Today, SANeForce serves over 600 brands across 30+ countries.
In conclusion, the partnership between FDC and SANeForce has revolutionised pharma field operations, providing a seamless, efficient, and effective solution for both parties. The partnership is a testament to the power of technology in transforming industries and improving operational efficiency.
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