festival season sees emphasis on high-end personalisation and unique experiences, according to Mondelez India
In the bustling heart of India, consumers are shifting their focus towards premium, personalised, and novel gifting options this festival season. Leading the charge is Mondelez India, a subsidiary of the international food conglomerate Mondelez International.
India: The Main Stage
Mondelez India's primary operations are based in India, where it boasts numerous production facilities, a vast distribution network, and robust marketing efforts across the country. Some of its most recognisable brands include Cadbury Dairy Milk, 5Star, Gems, Oreo, Bournvita, and Tang.
Exporting with a Global Touch
Mondelez India does not independently export products to other countries as a standalone distribution network. Instead, exports are usually handled by Mondelez International or its local subsidiaries in other countries. This means:
- Products from India are exported to various countries, including markets in the Middle East, Africa, Southeast Asia, and occasionally Europe.
- Sales and distribution in these export markets occur through the respective Mondelez subsidiaries or local partners in the target countries, not directly under the name "Mondelez India."
- India remains the primary focus market for all sales, marketing, and distribution activities by Mondelez India.
Urban Trends
Urban consumers are increasingly seeking gifts that strike a balance between tradition and modernity. Shoppers are seamlessly navigating both online and offline channels to procure Mondelez India's offerings, and there is a clear shift towards curated experiences in urban gifting.
The Rise of Premium
Mondelez India's portfolio has been evolving to cater to this demand, with an increased focus on delivering indulgence in innovative formats, digital-first engagement, and aligning with Gen Z's values. The company offers consumers a wide range of personalised and premium gifting choices alongside its traditional product range.
Quick Commerce and Beyond
Quick commerce is emerging as a fast-growing channel for gifting for Mondelez India, catering to marquee occasions and everyday celebrations. Gen Z consumers, in particular, prefer bold experiences, novel, and often personalised snacks that emphasise convenience, quality, and fun.
Rural Expansion
Even in rural areas, there is a growing inclination towards branded and premium gifting options during festivals. Mondelez India is expanding its festival gifting experience through innovations like Cadbury Studio.
A Shift Towards Premium
The share of premium offerings within Mondelez India's gifting portfolio has grown significantly as per plans and driven by innovations. The company continues to strengthen its partnership with neighbourhood stores for in-store activations and new innovative packs.
Published on September 8, 2025
This article was published on September 8, 2025, marking another exciting chapter in Mondelez India's journey to cater to the evolving needs and preferences of consumers across India.
Kabir Gossain, the Vice-President of Sales at Mondelez India, emphasised the company's commitment to delivering innovative and personalised gifting experiences for its customers. "We are constantly striving to understand the changing preferences of our consumers and innovate accordingly," he said. "Our goal is to provide a wide range of options that cater to everyone's unique tastes and preferences."
With its focus on India and strategic global partnerships, Mondelez India is well-positioned to continue leading the way in the gifting market, offering consumers a diverse and exciting range of choices for their festive celebrations.
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