Fitness brand Fabletics unveils its new mobile application for health and exercise planning
Fabletics, the popular activewear brand co-founded by Adam Goldenberg in 2013, continues to make waves in the fashion industry. With a focus on men's and women's activewear, Fabletics has surpassed $500 million in annual revenue and now operates 50 retail locations across the U.S., having recently opened 11 new brick-and-mortar stores.
The brand's latest venture is the Fabletics Fit app, an on-demand platform offering a variety of workouts, meditations, and fitness content. Members can access the app as part of their VIP program, while non-members can subscribe for $14.95 per month. The app also integrates playlists with Spotify, adding a personal touch to users' fitness routines.
Fabletics has partnered with Hydrow, the company behind the at-home rowing machine, to offer members-only discounts on Hydrow machines, subscriptions, apparel, and fitness content. This collaboration underscores Fabletics' commitment to providing comprehensive fitness solutions for its customers.
In a bid to extend beyond its original product offerings, Fabletics has also launched its men's line and has partnered with other brands to offer exclusive discounts. For instance, the brand has collaborated with Target's activewear brand, which brought in $1 billion within its first year of launching, to provide similar benefits to its customers.
The retail landscape is changing, with an increasing focus on personalizing the shopper experience. Retailers are leveraging consumer data to tailor offerings and create a more engaging shopping experience. Fabletics is no exception, as seen in the Fabletics Fit app, which rewards users with apparel discounts for achieving fitness goals.
This trend of personalization is becoming more common, with Nike seeing a 150% jump in demand thanks to its mobile app. L.L. Bean has also debuted its own athleisure line, indicating a broader shift towards activewear in the retail industry.
As Fabletics continues to grow and innovate, it remains committed to providing high-quality activewear and fitness solutions to its customers. With its latest offerings and retail expansion, the brand is set to continue its success in the competitive fashion industry.
Read also:
- Understanding Hemorrhagic Gastroenteritis: Key Facts
- Stopping Osteoporosis Treatment: Timeline Considerations
- Tobacco industry's suggested changes on a legislative modification are disregarded by health journalists
- Expanded Community Health Involvement by CK Birla Hospitals, Jaipur, Maintained Through Consistent Outreach Programs Across Rajasthan
