Fiverr's Four Seasons Total Landscaping's Super Bowl Advertisement: An examination of Fiverr's strategies that led to its successful Super Bowl advertisement featuring Four Seasons Total Landscaping.
In the midst of the pandemic, Fiverr, an online marketplace for creative freelancers, made a significant impact during Super Bowl 2021. The company's ad, creatively crafted by Publicis New York, featured a fantastical version of Four Seasons Total Landscaping, a name that might ring a bell for those who remember Rudy Giuliani's infamous Nov. 7 news conference held at this unusual location following the 2020 presidential election.
The latest episode of Adnatomy, a video series that focuses on the creation of commercials, delves into the making of Fiverr's Super Bowl ad. The series, which examines commercials being made during the pandemic, spotlights brands, agencies, and production companies, including Publicis New York in this case.
The episode of Adnatomy features key people involved in the production of Fiverr's Super Bowl ad. Marie Siravo, the owner of Four Seasons Total Landscaping, was one of them. In the ad, she guides viewers around a fantastical version of her business, offering a unique and imaginative take on the real-life landscaping company.
The setting of Fiverr's Super Bowl 2021 ad was not the actual Four Seasons Total Landscaping but a fantastical version of it. This creative choice was made to promote Fiverr's online marketplace, where freelancers from various fields can showcase their skills and collaborate on projects.
The search results do not provide the name of the agency responsible for the Fiverr Super Bowl 2021 commercial, beyond Publicis New York. However, the ad's success underscores the power of creative collaboration and the potential of the freelance marketplace in driving brand visibility during major events like the Super Bowl.
Adnatomy, a series that examines the creation of commercials, continues to provide insights into the world of advertising, even during challenging times. By examining commercials like Fiverr's Super Bowl ad, the series offers a behind-the-scenes look at the hard work, creativity, and collaboration that goes into crafting memorable ads.
