Flat earnings for VF Corporation, with a drop in sales at Vans brand.
VF Corp. Reports Q1 2026 Results: Progress on Project Reinvent and Growth in Key Brands
VF Corp., the global apparel company behind iconic brands like The North Face, Timberland, and Vans, has released its first-quarter earnings report for the 2026 fiscal year. The report reveals progress on the company's transformation program, Project Reinvent, and growth in several key brands.
In the Q1 report, VF Corp. did not disclose any new executive appointments or updates on Project Reinvent, but the company did mention that it has been making progress on the transformation program, which was introduced in October 2023. As part of Project Reinvent, VF Corp. has named several new executives and launched new campaigns for Vans.
The company's other brands division, which includes Icebreaker and Smartwool, grew 4% year over year. VF didn't provide specific revenue figures for its other brands, but mentioned that declines at Dickies were "slightly moderating." The North Face and Timberland brands grew by 6% and 11%, respectively, contributing to the company's performance.
The results were above the Vans owner's expectations, which projected a revenue decline of between 3% and 5% for the period. However, Vans experienced a 14% decline in revenue in Q1, due to "channel rationalization actions" as the company aims to return the brand to growth. Despite the decline, VF Corp. reported a revenue of $1.8 billion for the first quarter of its 2026 fiscal year, which is flat compared to the same period last year.
VF's DTC channel saw a 3% decline in revenue during Q1, while wholesale grew 1%. The Asia Pacific region, Europe, the Middle East, and Africa all experienced a 4% growth in revenue, but the Americas region, VF Corp.'s largest by revenue, experienced a 4% decline in revenue during Q1.
Running shoe brand Altra grew more than 20% in Q1, attributed to recent launches of franchise styles and market share gains in the road and trail running categories. Without the impact of Vans, VF's overall revenue for the quarter would have grown 6%.
VF Corp. has also laid off hundreds of people as part of Project Reinvent, but no specific updates on layoffs or new campaigns launched by VF Corp. were mentioned in this article. The new Chief Operating Officer (COO) at VF Corp., appointed as part of the transformation program, is Abhishek Dalmia, effective April 3, 2025.
Looking ahead, VF Corp. expects revenue to fall between 2% and 4% in Q2. The company will continue to focus on its transformation program, Project Reinvent, and work to drive growth in its key brands.
Read also:
- Understanding Hemorrhagic Gastroenteritis: Key Facts
- Stopping Osteoporosis Treatment: Timeline Considerations
- Trump's Policies: Tariffs, AI, Surveillance, and Possible Martial Law
- Expanded Community Health Involvement by CK Birla Hospitals, Jaipur, Maintained Through Consistent Outreach Programs Across Rajasthan
