Floranow's Method for Acquiring Ideal Blossoms for Their Clients' satisfaction
In the competitive world of floristry, standing out is essential. That's where Floranow comes in, a B2B online floral marketplace connecting florists, retailers, event planners, and hotels with fresh-cut flowers from top farms worldwide.
Floranow highlights the importance of variety in purpose-driven procurement, allowing clients to infuse their offerings with elements that stand out in competitive markets. Their methodology is based on strategic sourcing, evaluating flower farms and growers based on their ability to provide specific qualities that match the required customer objectives.
The company sources flowers from three main supplier countries: the Netherlands, Ethiopia, and Colombia. The Netherlands offers high-quality, diverse flower varieties with efficient logistics, while Ethiopia provides fresh flowers with long vase life due to its climate. Colombia is known for vibrant, exotic flowers with year-round availability.
From the Netherlands, Floranow sources a vast variety of seasonal flowers, including tulips, hyacinths, Amaryllis, Peonies, Anemones, unique foliage, and niche premium flowers like Anthuriums. These offerings are valuable for custom florists, event planners, and seasonal campaigns that demand freshness and exclusivity.
Kenya forms the backbone of many assortments, providing a reliable base that supports more specialized elements from other regions. Floranow sources high-volume, sturdy-stemmed varieties from Kenya, prized for their resilience and ideal for everyday orders and retail assortments.
Ecuadorian roses are prized for their high petal counts, uniform head sizes, and exceptional longevity, making them ideal for top-tier gifting and long-stem sales. Floranow sources extra-large roses with long vase life from Ecuador for these premium offerings.
Flowers sourced from each region are delivered in optimal condition to ensure customer satisfaction and shelf longevity. For instance, freight from Kenya to destinations like the UAE and the Kingdom of Saudi Arabia is notably fast and frequent, ensuring flowers arrive in peak condition without excessive delays.
Floranow's sourcing approach combines regional strengths, blending Kenya's volume, Colombia's texture and variety, Holland's variety and novelty, and Ecuador's premium rose quality. This blending of regions enhances Floranow's margins and guarantees shelf life by cutting risks and creating resilient supply chains.
Moreover, Floranow's sourcing approach supports flexible ordering models, including express delivery, pre-orders, and standing orders. The company tailors solutions to suit diverse clientele needs, from everyday retail to exclusive events, by strategically integrating offerings from each region.
In essence, Floranow recognizes that flowers are not just products, but rather expressive commodities where factors like stem strength, color vibrancy, and vase life directly influence customer satisfaction and shelf longevity. By prioritizing quality, variety, and strategic sourcing, Floranow aims to provide the best possible flowers for its clients, ensuring their arrangements stand out in any setting.
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