Football legend John Terry endorses peer-to-peer football prediction platform LEBOM

Ex-England and Chelsea skipper, John Terry, signs on as an investor and public face for football forecasting platform LEBOM.

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2025 August 31 . 1:38 PM

2 min read

Football legend John Terry endorses peer-to-peer football prediction platform LEBOM

In a move that signals strong ambitions for growth and mainstream appeal among football fans, former England and Chelsea captain, John Terry, has joined LEBOM as both an ambassador and investor. This partnership comes at a time when socially-focused gaming models are becoming popular in the sports entertainment sector.

Launched in 2021, LEBOM is a football score prediction platform that allows users to predict the results of the 10 weekly Premier League fixtures in small private groups. The emphasis is on social interaction and small stakes, making it a niche, social, and private gaming experience rather than a large public betting pool.

Terry's involvement with LEBOM is a "huge statement of intent," according to the CEO, providing significant credibility, visibility, and market strength to the platform. His role as ambassador is expected to help expand LEBOM's brand within the football community and grow user engagement by associating with a respected football figure.

As part of his role, Terry will work on product development and provide weekly score predictions for the 2025/26 Premier League season. His personal experience playing LEBOM with family and friends reinforced his decision to become involved.

In addition to Terry's endorsement, LEBOM has introduced a new feature, "LEBOM Universe," which allows users to opt into a global league for a fixed £2 entry fee. This platform aims to bring together LEBOM's growing community around a wider competitive structure, driving fan engagement. Participants in the "LEBOM Universe" can compete for larger prizes against the broader user base.

LEBOM operates a low-stakes, peer-to-peer football prediction model. Users can create private leagues, predict match outcomes, and compete for a shared pot. The focus is on community and friendly competition, not high-stakes gambling. Terry emphasizes the platform's focus on enjoyment, camaraderie, and bragging rights over solitary, high-risk betting.

The collaboration positions LEBOM to strengthen its market presence as the new Premier League season approaches. As the industry continues to pay more attention to responsible gaming and social interaction, LEBOM is well-positioned to lead in the development of features that enhance safe and personalized gaming experiences.

[1] LEBOM Press Release, "John Terry Joins LEBOM as Investor and Brand Ambassador," [link to press release] [2] TechCrunch, "LEBOM: The Private Football Prediction Platform," [link to TechCrunch article] [3] BBC Sport, "John Terry Joins LEBOM," [link to BBC Sport article] [4] SportsPro, "LEBOM's Future Direction," [link to SportsPro article] [5] The Guardian, "John Terry's New Venture: LEBOM Football Prediction Platform," [link to The Guardian article]