Ford's up-and-coming vehicle lineup may potentially incorporate a pickup-style Ranchero vehicle model
In a significant move towards electric vehicles (EVs), Ford has announced plans to roll out its first vehicle based on the Universal EV Platform in 2027. The new model, a four-door mid-size ute, is set to be produced at Ford's Louisville, Kentucky plant.
The upcoming vehicle is expected to follow in the footsteps of the Ford Evos, a model that successfully blended car-like comfort with ute-like practicality, originally built as a partnership between Ford and Changan in China. However, in China last year, the Ford Evos crossover SUV was renamed the Mondeo Sport.
Ford's new models, including the Fuze, Hive, Mythic, Fathom, Evos, and Ranchero, have been a topic of interest due to their potential uses and global potential. In a strategic move, Ford has secured trademark rights for these names in New Zealand and Australia, suggesting a possible expansion of these models in these regions.
One of the most intriguing names among these is the Ranchero, which is associated with Ford's upcoming four-door mid-size ute. Ford has also secured the trademark for the model name 'MONDEO EVOS' in New Zealand, adding to the speculation.
Ford is investing a significant $5 billion into the EV space in the USA, with plans to introduce a "Universal EV Platform" for a series of affordable vehicles. The new model is expected to offer a pickup truck with four doors, focusing on both passenger and tray space, and priced around US$30,000.
While not all trademarked names necessarily materialize into actual products, Ford's trademarking spree in New Zealand and Australia suggests a potential launch in these markets. The price of the new model in the US is estimated to be around $50,000.
Ford's new models are expected to benefit from cheaper, faster, and less parts-heavy production, which could lead to savings for customers. The trademarked names 'Evos' and 'Mondeo Evos' could potentially be used for the Ford Mondeo Sport in some international markets.
In addition to the 'FUZE', 'HIVE', 'MYTHIC', 'FATHOM', and 'RANCHERO' trademarks, Ford has also secured the trademark for 'Evos' and 'Mondeo Evos' in Australia, indicating a global potential for these names.
As Ford continues to expand its EV portfolio, the new four-door mid-size ute promises to be an exciting addition, bridging the gap between comfort and practicality in the electric vehicle market.
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