Fired-Up Fun, FanDuel's AI Fighter Against Reckless Gambling
Forward Strides in Future Development
Sports betting has never been more enthralling, with the NBA and NHL playoffs serving up electrifying comebacks and jaw-dropping betting swings. But as the adrenaline rises, FanDuel is stepping up its game, introducing a new AI-powered, real-time responsible gaming tool aimed at preventing you from throwing your hard-earned cash at impulsive reloads. Meet Real-Time Check-In, the friendly AI nudge that keeps your wallet in check.
Unveiled at the SBC Summit Americas, this cutting-edge technology leverages machine learning to monitor your deposit behavior and encourage mindful spending. When it senses you're about to break the bank, Real-Time Check-In delivers a timely reminder, helping you pause before you hit the "reload" button.
"We wanted to be there for our customers during key moments in the betting cycle," said Cory Fox, FanDuel's senior vice president of public policy and sustainability. "Now, thanks to machine learning, we can provide a new level of support, reminding customers to reflect on their deposit amounts and budget."
AI-Powered Budget Buddies
Real-Time Check-In keeps a close eye on your deposit activity, continuously learning your typical behavior. If it detects an unusual deposit, it steps in with reminders to help you reassess your spending habits. You can then choose to set or lower a deposit limit, or simply walk away and save your cash for another day.
This latest feature builds on FanDuel's earlier responsible gaming dashboard, My Spend. Launched during the NFL regular season, My Spend provides a snapshot of your betting and deposit activity, helping you stay informed and in control. Real-Time Check-In adds a dose of AI, offering predictive modeling to help you steer clear of impulsive spending during high-stakes sports events.
The Spotlight on Responsible Gambling
As lawmakers push for deposit restrictions at the federal and state levels, the sports betting industry is under immense pressure to demonstrate its commitment to responsible gaming. Google searches for gambling addiction support have been on the rise, and operators like FanDuel are under the gun to prove they can self-regulate.
"Our integrity is at stake," Fox admitted. "Operators have to prove that their platforms are not only entertaining but also safe and sustainable."
FanDuel developed Real-Time Check-In with input from Sportsbet, its Australian sister company under parent firm Flutter Entertainment. The technology was designed to deliver alerts the moment a deposit attempt is made, representing a significant technical challenge according to Jill Watkins, FanDuel's senior commercial director of responsible gaming. Early testing showed that many users were receptive to setting deposit limits after receiving an alert.
Real-Time Check-In will be rolled out across every U.S. state where FanDuel offers online sports betting. The company also plans to extend the technology to its horse racing and daily fantasy platforms later this year. This makes FanDuel a pioneer in proactive responsible gaming, offering tools that are dynamic, personalized, and immediate, promoting safer gambling practices for all its users.
- Technology, in the form of AI, is being used by FanDuel to introduce Real-Time Check-In, a tool aimed at promoting responsible sports betting.
- As education-and-self-development on responsible gambling gains importance, FanDuel is leading the industry by developing AI-powered features like Real-Time Check-In, reminding users to reflect on their betting habits.
- Furthermore, in response to general-news about growing concerns over gambling addiction and call for deposit restrictions, FanDuel is implementing AI technology to offer immediate, dynamic, and personalized responsible gaming tools across its sports betting, casino-and-gambling, and daily fantasy platforms.
