France imposes a fine of 150 million euros on Shein for cookie misuse
Shein Faces Another Fine from French Government Agency
Chinese e-commerce giant Shein, registered in Ireland, has been hit with another fine by a French government agency. This time, the fine was issued by the French anti-monopoly office, following an investigation that lasted over a year.
The fine, while not detailed in the provided information, is significant, given the size of Shein's European operations and the value of the fine in relation to its revenue. In 2023, Shein reported €7.684 billion in revenue in Europe, making the fine approximately 2% of its revenue in the region.
The fine was imposed due to Shein's misuse of cookies, as the company did not comply with regulations by collecting consumer data without consent. This is not the first time Shein has faced accusations related to consumer data protection. Last year, the National Commission on Informatics and Liberties (CNIL) fined the company €150 million for similar violations.
Infinite Styles Services Co. Limited, Shein’s Irish subsidiary that manages its European operations, has been at the centre of the latest controversy. The investigation focused on the discounts announced by Shein on thousands of products. The company, however, stated that the accusations in question were resolved a year ago.
Shein has appealed the fine and maintains its decision to challenge it. This is another instance where Shein has been fined by France, adding to the company's growing list of regulatory issues.
The French anti-monopoly office is responsible for enforcing consumer protection and free competition, in addition to the CNIL. The fine by the French anti-monopoly office is separate from the €150 million fine by CNIL.
Shein has addressed similar accusations related to pricing and sustainable regulations last May. The latest action taken by a French government agency against the company underscores the importance of compliance with regulations in the European market.
The fine could potentially have a significant impact on Shein's financial standing and reputation. As the company continues to grow and expand, it will need to address these regulatory issues to maintain its position in the competitive e-commerce market.
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