Future Casino Attractions: Piquing Interest of Millennial Gamblers in Casinos
In the ever-evolving world of casinos, a shift is underway, with gaming establishments across the globe adapting their offerings to cater to a new demographic: millennial casino-goers.
Experts at the East Coast Gaming Congress concur that appealing to a broad spectrum of players, not just millennials, is crucial. This approach is evident in the strategies being implemented by casinos, aiming to create an experience similar to online and video games that young players are familiar with, but not identical.
One such example is Resorts Casino in Atlantic City, which spent $400,000 to open an iGaming lounge in 2015, attracting a majority of customers under age 30. The trend continues, with casinos investing in lounges that combine gambling and non-gambling activities, such as clubs, restaurant lounges, and a casino sportsbook connecting to a burger place and a beer garden.
The newest casinos are expected to be smaller, boutique-style, like the Cromwell on the Vegas Strip, which is popular with millennials. These establishments are likely to feature a smaller casino floor with more table games compared to their predecessors, reflecting millennials' preference for games that involve some skill and social interaction.
Casinos are also embracing digital innovation to enhance the gaming experience. New slot machines boast animated touchscreens, video clips, and giant size, resembling video games. The slot machines of tomorrow may even have elements of skill, with leaderboards displaying top competitors.
However, casinos should tread carefully when it comes to replacing existing games with new ones. Eric Meyerhofer, CEO of Gamblit Gaming, envisions future casinos as modern-day arcades for adults, where the focus is on incorporating the latest technology into existing games, rather than replacing them entirely.
Online casinos are also stepping up their game to meet millennials' expectations. They offer generous bonuses, multiple payment options including cryptocurrencies, and faster withdrawals. The integration of innovative technology such as real-time personalized offers and responsible gambling tools also helps tailor the gaming environment to millennial preferences and promote well-being.
In the realm of casinos, the future is digital, interactive, personalized, and user-friendly, all aimed at attracting and retaining millennial casino-goers. As James Murren, CEO of MGM Resorts International, predicts, slot floors may not exist in 10 years, giving way to a new era of gaming experiences.
- The strategy at Resorts Casino in Atlantic City, as an example, involves investing in an iGaming lounge to appeal to a younger demographic, specifically those under age 30.
- The trend of integrating gambling with non-gambling activities, like clubs, restaurant lounges, and casino sportsbooks, is becoming popular among casinos to mirror online and video game experiences for millennials.
- The new boutique-style casinos, such as the Cromwell on the Vegas Strip, cater to millennials' preferences by featuring smaller casino floors with more table games and less emphasis on traditional slot machines.
- New slot machines in casinos are evolving with animated touchscreens, video clips, and giant sizes to resemble video games, hinting at the possibility of the slot machines of tomorrow having elements of skill and leaderboards for competition.
- Online casinos are adapting to meet the expectations of millennials by offering generous bonuses, multiple payment options including cryptocurrencies, faster withdrawals, and innovative technology like real-time personalized offers and responsible gambling tools.
