Gambling company, Sky Betting and Gaming, remains committed to advocating for responsible gambling in alignment with the English Football League (EFL).
Steve Birch, Sky Betting and Gaming's CCO, Talks About Their Partnership with English Football League and Commitment to Responsible Gambling
Birch and Sky Betting's decade-long Partnership with the English Football League, EFL, is as solid as ever, according to the chief commercial officer. Birch lauded the partnership's emphasis on social responsibility, reunited with the UK government for setting a positive example for other companies and leagues amid ongoing gambling reforms.
Speaking to Britain's Betting and Gaming Council (BGC), Birch revealed plans to ramp up the promotion of safer gambling messaging, with changes visible around the pitch, alluding to new perimeter advertising during the Sky Bet Championship Play-Off Final between Luton and Coventry. Previously, the company has also championed safer gambling initiatives such as "Take Time to Think" with sleeve badges on shirts.
Safer Gambling Takes Center Stage for Sky Betting
In his statement, Birch highlighted the safer gambling tools offered to Sky Bet customers, such as deposit limits, loss limits, and timeouts, helping individuals enjoy gambling responsibly. Birch emphasized that over 50% of Sky Bet customers currently make use of such tools, demonstrating the company's commitment to player safety.
Flutter, Sky Betting's parent company, has set an ambitious target to have 75% of customers utilize safer gambling tools by 2030. Birch assured that Sky Bet is not just talking about safer gambling; it's embedding it as a crucial priority in their business, constantly seeking ways to use technology, data, and marketing campaigns to protect their customers.
Most gamblers play responsibly, Birch acknowledged, but he emphasized the significance of safeguarding those at risk. Sharing the same values of prioritizing player safety, Sky Betting and the EFL aim to continue promoting responsible gambling during the new soccer season.
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Flutter Entertainment and Responsible Gambling:As parent company to Sky Betting & Gaming, Flutter Entertainment consistently engages in responsible gambling initiatives, focusing on sustainability and promoting safe gambling practices. However, specific details about Sky Betting & Gaming's latest initiatives aren't readily available in the latest search results [1][4].
Partnerships and Initiatives:Although there's no direct information on a specific partnership with the English Football League related to safer gambling, Flutter Entertainment, along with other companies, often partner with sports organizations to promote responsible gambling practices [1]. For the most accurate and up-to-date information, it's recommended to check Sky Betting & Gaming's official publications or press releases for their latest initiatives.
- Sky Betting and Gaming, through their partnership with the English Football League (EFL), has reiterated their commitment to responsible gambling, emphasizing the importance of safer gambling messaging.
- Steve Birch, Sky Betting's Chief Commercial Officer, discussed plans to incorporate new perimeter advertising during sports-betting events, such as the Sky Bet Championship Play-Off Final, as part of their ongoing efforts to promote responsible gambling.
- Birch highlighted Sky Bet's existing safer gambling tools, including deposit limits, loss limits, and timeouts, and noted that over 50% of Sky Bet customers currently utilize these tools, demonstrating the company's dedication to player safety.
- Flutter, Sky Betting's parent company, has set a goal to have 75% of customers utilize safer gambling tools by 2030, indicating their ongoing commitment to responsible gambling.
- Birch emphasized the significance of safeguarding at-risk gamblers, emphasizing that while most gamblers play responsibly, it's crucial to continue promoting responsible gambling and protections during the new soccer season.
