Gaming company Push makes a significant entry in Brazil's digital gaming sector
Push Gaming, a leading content provider in the iGaming industry, is starting the new year on a high note in Brazil. The company has established a significant presence in the market, thanks to a series of strategic partnerships.
Fiona Hickey, Chief Business Development Officer at Push Gaming, considers this achievement a significant milestone for the company. The Brazilian market, which is one of the most buoyant globally, according to Hickey, offers numerous opportunities for growth.
Push Gaming's original games are now available on local market websites licensed under the "bet.br" domain, following partnerships with multiple locally regulated companies, including Entain, Kaizen Gaming, Novibet, and bet365. The partnership with BetMGM, however, is not limited to Brazil and Ontario, where Push Gaming launched with BetMGM in December 2024.
The partnerships have resulted in a strong foothold for Push Gaming in the Brazilian iGaming market. Hickey believes that the performance of Push Gaming in Brazil will position the company well for the remainder of the year. She also anticipates that 2025 will bring more significant business opportunities for Push Gaming in the market.
In addition to Brazil, Push Gaming is looking to expand its reach beyond the Brazilian market. The company plans to expand into additional Latin American countries in the coming months, although the specific countries have not been detailed in the available information.
Moreover, Push Gaming plans to expand its content footprint in 2025. The company is expected to expand with even more brands locally and in other jurisdictions. The partnership with BetMGM is also expected to bring further growth for both companies.
The Brazilian market has lived up to the buzz it has received in recent years, according to Hickey. She believes that Push Gaming's content is well-suited to the opportunities presented by the market. The company's success in Brazil is a testament to this belief.
As Push Gaming looks to the future, it is poised for even greater success. The company's expansion plans, both in Latin America and beyond, are a reflection of its commitment to growth and innovation in the iGaming industry. With its strong partnerships and well-regarded content, Push Gaming is set to continue making waves in the global iGaming market.
[Image Credit: Push Gaming]
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