Global Design Vice President of General Motors announced to step down, concluding a 42-year tenure in the automobile giant's design department.
General Motors Announces New SVP of Global Design
Michael Simcoe, Vice President of Global Design at General Motors (GM), is retiring after a 42-year career with the automaker. His successor, Bryan Nesbitt, has been promoted to the role, marking the eighth design chief at GM in nearly a century.
Nesbitt, who has worked for GM for over two decades, joining the company in 2001, brings a wealth of experience and a deep understanding of GM's brands and customers. He will take over on July 1, ensuring a smooth transition before fully stepping into his new role.
Simcoe's tenure at GM was marked by significant achievements, particularly in the development of the company's newest electric vehicles. He oversaw the creation of the Cadillac Lyriq, GMC Hummer EV, Chevrolet's Equinox EV, the forthcoming Cadillac Celestiq, and the Escalade IQ SUV.
Before his global role, Simcoe held various positions within GM, most notably as Design Director for the Asia-Pacific Design Center at GM Holden, the automaker's Australian subsidiary, where he began his career in 1983 as a designer. He also served as chief designer of GM Holden, director of design for GM Asia Pacific, executive director of North American exterior design in 2004, and executive director for design GM International in 2011.
Mark Reuss, GM President, commented in the press release, "We're thrilled to have Bryan step up to lead GM Design, where he will use his considerable talent and formidable leadership skills to take us into the future."
The Design West studio campus, located on General Motors' Global Technical Center campus in Warren, Michigan, is a collaborative space where designers work on vehicles of the future. Simcoe also oversaw its opening.
Nesbitt has held several global leadership roles at GM, including executive director of design, global advanced design and architectures, and VP of both GM's North American and Europe design units. He was previously the executive director of Cadillac global design.
In a press release on January 7, the announcement of Simcoe's retirement was made. Nesbitt will become the eighth design chief at General Motors in nearly 100 years.
Simcoe's career at GM was largely within the company and its brands, with the exception of his time as Design Chief for GM Europe from 2003 to 2004. Throughout his career, he demonstrated a commitment to international experience and leadership across various design centers and regions, initially in Australia, then Europe, later Asia-Pacific, and finally the entire world.
Nesbitt, who has a long history with all GM brands, is poised to continue this legacy as he takes on his new role.
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