Global expansion of Spanish children's clothing industry occurred in 2011, venturing into international retail spaces
In the world of children's fashion, Spanish brands are making a significant mark, expanding their reach across the globe. Here's a roundup of some of the key developments:
Charanga continues its expansion, aiming to open thirty new sales points in 2012 and enter new markets such as Kuwait, Qatar, and Russia. Already boasting a network of 230 sales points, the brand owned by Milla Med plans to open 150 foreign stores in the next five years.
Mayoral, the leading Spanish children's fashion brand by turnover, has announced ambitious growth plans. The brand aims to double its size in seven years and has already seen a surge in sales. To support this growth, Mayoral has invested €4 million in 2012 to establish a shoe division and announced the creation of a footwear line, Mayoral Shoes, set to hit stores next spring.
Mayoral's expansion doesn't stop there. The brand has also invested €20 million in its Malaga logistics platform to ensure quicker garment delivery. Mayoral Shoes will be distributed in Mayoral stores and multimodal points of sale, and the brand does not plan to open exclusive footwear stores.
Bóboli has been successful in penetrating international markets, with 40% of its sales coming from abroad this year. The brand has entered Latvia, Taiwan, the Netherlands, and Peru through shopping centers, and in 2011, it expanded into Brazil, Ireland, Cyprus, United Arab Emirates, Bahrain, Morocco, Portugal, and Venezuela.
Pablosky operates in over 2,000 sales points and produces over two million pairs of shoes annually. The brand has recently entered Azerbaijan, the Czech Republic, and Tunisia.
Neck & Neck has made strides in the Italian market through a partnership with Grupo Coin in 2011. The brand also plans to open a minimum of twelve stores in Morocco and the Middle East over the next four years and will enter the United Arab Emirates at the end of this year with stores in Dubai Mall and Al Ain Mall. Neck & Neck aims to reach 400 sales points by 2015, with a constant pace of openings.
Tuc Tuc has a presence in 27 sales points in Spain and plans to enter Italy and Portugal through monobrand stores in 2012. The brand, which manufactures approximately four million garments per year, closed the 2010 exercise with a turnover of 38.4 million euros.
Pili Carrera has a presence in the United States, Mexico, Panama, Portugal, and Russia through the monobrand channel and in more than 800 multimarket spaces. The brand entered Panama, Mexico, and Portugal in 2011.
These Spanish fashion brands are not only making a mark in the children's fashion industry but are also contributing to Spain's economy by creating jobs and generating revenue. Their global expansion is a testament to the quality and appeal of Spanish fashion.
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