Guide to Aesthetic Flair
In exciting news for fashion enthusiasts and fans of the iconic Oktoberfest, British actor and musician Ed Westwick has been announced as the new brand ambassador for traditional fashion house Kruger. Westwick, who gained global fame for his role as Chuck Bass in Gossip Girl, will be the face of Krüger Dirndl's Oktoberfest campaign this year and beyond, including appearances at Oktoberfest 2025 during ongoing campaign shoots.
Westwick was photographed in a tuxedo and later in a folk shirt, waistcoat, and traditional black leather clogs during a photoshoot and interviews at Lake Tegernsee. The folk shirt he wore featured horn buttons, while the waistcoat boasted an embroidered stand-up collar and silver buttons.
For those planning their Oktoberfest outfits for men in 2025, Westwick's style offers a unique inspiration. To learn more about the perfect Wiesn look for men in 2025, read this article on GQ. For additional insights, this article on Oktoberfest outfits for men is also worth a read.
Westwick, who visited Oktoberfest last year and is now the new brand ambassador for Kruger, has a clear preference for the beer tents over the wine tents at Oktoberfest. When it comes to his dessert choice, he prefers the traditional Austrian dish, Kaiserschmarrn.
Interested in watching the full interview with Ed Westwick? Here's the link.
It's worth noting that the beer served at Oktoberfest has a higher alcohol content compared to regular German beer, making for a truly unique experience. For those planning to pair their outfit with the perfect shoes, this article on clogs for your Wiesn look offers valuable insights.
Westwick, known for his impeccable sense of style, chooses a white shirt for his folk costume. As he steps into his new role as the face of Krüger Dirndl, we can't wait to see what fashionable surprises he has in store for us at Oktoberfest 2025!
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