Guidelines for Participating in IBC2025 Conference

Guidelines for Participating in IBC2025 Conference

As the 28th edition of the International Broadcasting Convention (IBC) approaches, seasoned attendee Sadie Groom shares her insights and advice for both visitors and exhibitors.

For Exhibitors

1. Stay Engaged: It is recommended to brief your team not to be engrossed in their phones when there is no one on the stand. Engage with visitors to create a welcoming atmosphere.
2. Mark Your Leads: Having a way of marking how hot, warm, or cold a lead is can be beneficial. An old-fashioned notepad could come in handy.
3. Prepare Ahead: Preparation is key. Pack reusable items for reducing your carbon footprint and research restaurants that serve seasonal, local food.
4. Plan Meetings: Plan meetings ahead of time but be open to unexpected conversations. Remember, the event is not just about scheduled meetings.
5. Stay Hydrated: Lesley Marr advises tracking your steps on a smartwatch or phone, hydrating, and eating enough to avoid feeling tired after the event due to air conditioning, alcohol, and heat.
6. Bring Essentials: Kelly Fitzgerald recommends bringing cough drops for soothing throats and wearing something with pockets to store business cards in the back of your IBC badge.

For Visitors

1. Make the Most of Sessions: Ian Nock suggests taking advantage of all sessions and saving half of your time for serendipitous encounters.
2. Define Your Objectives: Kieran Phillips advises going in with clear objectives to understand specific technologies or workflows better.
3. Manage Your Inbox: It is advised to only get your badge scanned for content or contact you really want post-show to avoid an inbox of doom.
4. Preparation is Key: Noemie Galabru emphasizes the importance of preparation. Define your goals, study exhibitor and attendee lists, and dig into the agenda for visitors. Offer practical and unexpected solutions.
5. Explore AI-driven Solutions: Although no comprehensive analysis on the development of AI use in media technology has been published at IBC 2025, many exhibitors actively showcase AI-driven solutions. Don't miss out on Sony's AI-integrated media tools, Synaptics' AI-native processors, and collaborative AI-powered production workflows from qibb, Mimir, and Qvest.
6. Stay Comfortable: Wear comfortable, worn shoes, carry a compact umbrella, and book only half of your time for meetings. Kristan Bullett also advises taking a bike-seat cover or a shower cap from the hotel and remembering sunglasses or heading to the Bitmovin stand for a free pair.
7. A Helpful Tip: David Kaszycki recommends moving to The Beach in the late afternoon for casual meetings in a fun environment.
8. Avoid Broadcast Ninjas: Alison Pavitt warns against trying to catch someone later or swing by their stand, as they might disappear like a broadcast ninja.
9. Stay Hydrated: Lastly, Lesley Marr's advice stands true for visitors too—track your steps, hydrate, and eat enough to avoid feeling tired.

With these tips in mind, get ready to make the most of IBC 2025! Remember, the event is not just about work; it's about networking, learning, and experiencing the latest innovations in media technology. Enjoy the journey!

Useful Information - There is a sandwich counter in the top right-hand corner of Hall 7 with high tables and is near the toilets. - Kristan Bullett recommends carrying a reusable water bottle and a reusable coffee mug.

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