Hyundai Motor India relies on an all-encompassing marketing approach to spur consumer involvement
Hyundai Motor India's New Advertising Campaign on Sony Entertainment Television
Hyundai Motor India, one of the leading car manufacturers in the country, has partnered with Sony Entertainment Television for a new advertising campaign. This strategic move is part of Hyundai's broader advertising strategy, which aims to enhance consumer engagement and connection.
The campaign, focusing on Hyundai's latest SUV model, the Venue, is set to air during popular prime-time shows on the channel. The advertising strategy involves a balance of investments across multiple media platforms, including television, digital, and print media.
Hyundai Motor India is leveraging the reach of Sony Entertainment Television to expand its market share in the Indian SUV segment. The campaign includes a series of short, engaging videos showcasing the Venue's features, and it features popular celebrities endorsing the vehicle.
In addition to traditional advertising methods, Hyundai Motor India's advertising strategy is not solely focused on them. The company invests in branded content like Hyundai Spotlight and supports entertainment shows as part of its advertising strategy. Hyundai Motor India also partners with various entertainment channels to boost brand visibility.
Approximately 35% of Hyundai Motor India's advertising budget is spread across these channels, with the remaining 65% being invested in other areas. The specific names of the individuals responsible for advertising at Hyundai Motor India and in charge of strategic advertising investments are not publicly disclosed.
The new advertising campaign is designed to increase brand awareness and consumer interest in the Hyundai Venue. It aims to appeal to a younger, more tech-savvy audience, reflecting the Venue's modern and dynamic design.
Hyundai Motor India's advertising strategy is built on the foundation of increasing consumer engagement. By partnering with Sony Entertainment Television and creating compelling content, the company seeks to connect with customers and establish a strong presence in the Indian market.
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