Increase in export of luxury Swiss watches as manufacturers rush to avoid potential U.S. trade taxes
In the world of finance and luxury goods, two distinct stories are unfolding. On one hand, Swiss watch exports have seen a significant surge in recent months, despite the looming threat of increased US tariffs. On the other hand, a number of DIY investing platforms have gained popularity, offering users a way to compare and choose the best investing accounts.
The Federation of the Swiss Watch Industry reported a year-on-year growth of 6.9% in July 2025, a surprising figure considering the 39% tariff that the US imposed on Swiss watches from August 7. This growth was driven by a 45% rise in exports to the US, but it seems to be a temporary phenomenon. Excluding the US figures, Swiss watch exports dropped by 0.9%.
Rolex, Patek Philippe, and Longines were among the brands that saw an increase in exports to the US. However, the growth was mainly due to stockpiling before the tariff hike, not sustainable growth. The key reasons for export declines include the weakening Chinese market, high US import duties, and shifting consumer purchasing patterns such as buying duty-free on Caribbean cruises or across US borders.
Despite these challenges, some niche luxury models like the Moonswatch sold out quickly worldwide, indicating strong demand for exclusive watches despite trade barriers.
Meanwhile, in the realm of investing, a number of platforms have emerged as popular choices for DIY investors. These platforms, chosen by This Money's editorial team, include interactive investor, Hargreaves Lansdown, Trading 212, AJ Bell, and InvestEngine.
It's important to note that This Money may earn a commission if a product is taken out from these platforms, thanks to affiliate links. However, This Money's editorial independence is not affected by these arrangements.
The quantity of watches shipped to Britain rose by 0.2%, while exports of watches priced between £183 and £459 increased by 7.3%. On the other hand, exports of watches priced above 3,000 Swiss francs (£2,760) grew by 9.4%.
As the landscape of both luxury goods and investing continues to evolve, these platforms offer valuable resources for those seeking to navigate these complex worlds. Whether it's comparing the best investing accounts or investing in a luxury watch, these platforms aim to make the process more accessible and transparent for all.
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