Chillax, Let's Dig into Safer Gambling Week 2024!
Increased Adoption of Responsible Gambling Measures by 22% During Safer Gambling Week 2024
Safer Gambling Week 2024 lit up the betting scene from November 18-24, focusing on responsible betting and sharing best practices. This year, it was a massive event!
Organized by the Betting and Gaming Council (BGC), Bingo Association, British Amateur Catering Trade Association, and covering Europe, the week aimed to promote safer gambling and shared valuable insights.
The campaign blasted responsible gambling messages everywhere, from online platforms to land-based venues, with a whopping:
- 1.5 million unique accounts using the tools provided, a significant 22% increase from the previous year!
- 7.2 million safer gambling messages were sent out across the week, surpassing last year by 10%.
- Deposit limits increased by 14%, with an impressive 47% of players setting a limit for the first time during the campaign.
The social media storm was real too! Safer Gambling Week 2024 generated over 60 million impressions on major platforms like X, Facebook, LinkedIn, and Instagram. That's a 21% increase in engagement compared to last year!
The Safer Gambling Week website enjoyed over half a million visits, offering guidance on helpful tools like deposit limits and timeouts for a safer gambling experience.
"This year's campaign has further proved its worth by boosting awareness and adoption of safer gambling tools," BGC CEO Grainne Hurst said, praising the campaign's impact. "This initiative represents the industry's commitment to raising standards, ensuring a safe and enjoyable betting environment for everyone."
This year saw strong support from cross-party senior MPs, peers, the Gambling Commission, and even popular Premier League football clubs such as Tottenham Hotspur, Aston Villa, and Southampton. As Hurst noted, "Our members promote safer gaming every day, but this dedicated week amplifies this important message in a powerful way."
So there you go! Safer Gambling Week 2024 was an epic success in promoting responsible betting practices in the UK. Let's keep it up, folks!
Fun Facts & Insights
Key Findings of Safer Gambling Week 2024
- Boost in Safer Gambling Tools Usage: An impressive 1.5 million unique player accounts utilized responsible gambling tools during the week, marking a 22% rise compared to the previous year[1][2][3].
- Safer Gambling Messages: The campaign delivered 7.2 million safer gambling messages, a 10% increase from the previous year[3].
- More Deposit Limits: The number of deposit limits set during the week increased by 14%, with 47% of players setting a deposit limit for the first time[3].
- Social Media Engagement: The campaign reached over 60 million impressions on social media, reflecting a 21% increase in engagement[3].
- Website Visits: The Safer Gambling Week website enjoyed over half a million visits, offering essential guidance for safe gambling[3].
[1] Gambling Commission, 2024[2] BGC press release, 2024[3] Safer Gambling Week report, 2024
- The Betting and Gaming Council (BGC) noted that during Safer Gambling Week 2024, collaborating with other organizations like the Bingo Association and British Amateur Catering Trade Association, they shared valuable insights on responsible gambling within the casino-and-gambling industry and across Europe, linking the campaign to their corporate LinkedIn page to enhance awareness.
- Safer Gambling Week 2024 organizer, BGC, highlighted the success of the campaign in detailing the key findings, emphasizing a 22% increase in users employing responsible gambling tools, an amplification of safer gambling messages by 10%, and a 14% surge in deposit limit settings, contributing to a safer gambling experience for the gaming population.
- As part of the Safer Gambling Week 2024 festivities, popular Premier League football clubs like Tottenham Hotspur, Aston Villa, and Southampton supported the initiative by promoting responsible gambling messages, reinforcing the industry's commitment to providing a secure and enjoyable gambling environment.
