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Inequalities in football garner notice, yet non-revenue sports at University of New Mexico pose a greater challenge

Network broadcast of the UNM Lobos versus No. 14 Michigan Wolverines college football game started with the acronym appearing in 24 seconds during NBC's in-booth introduction for Saturday night's primetime program on national television.

Inequalities in football grab headlines, yet non-revenue sports at University of New Mexico...
Inequalities in football grab headlines, yet non-revenue sports at University of New Mexico encounter steeper hurdles

Inequalities in football garner notice, yet non-revenue sports at University of New Mexico pose a greater challenge

The University of New Mexico (UNM) Lobos, a college athletics team, are currently making headlines due to their involvement in the ongoing NIL debate. The three-letter acronym NIL, standing for Name, Image, and Likeness, made its season debut during the NBC's in-booth intro of the UNM Lobos at the No. 14 Michigan Wolverines game.

This debate, which has become a contentious issue in college athletics, allows college athletes at places like UNM to profit from their name, image, and likeness. However, it's important to note that no UNM Lobos athletes exercised these rights last year, resulting in no direct consequences for the university's college sports department.

The implementation of NIL has raised questions about the survival of non-power conference schools in college athletics. The New York Times recently wrote a 2,000-word article using the Lobos as an example to discuss the question of whether non-power conference schools can continue to survive in a world where their best players can leave for higher payouts.

The UNM Lobos are currently competing against the No. 14 Michigan Wolverines, a power conference team, in a game where NIL made its season debut for the Lobos. This marks the first appearance of NIL for the team this season.

The practice of paying college athletes has been allowed for several years now, and the UNM Lobos have been used as an example in a New York Times article to discuss the impact of NIL on non-power conference schools. The Lobos, like many other teams, are facing challenges due to the implementation of NIL.

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