Instagram modifications: Grid adjustments, TikTok tumult, and the 'Xodus' saga
In the ever-evolving world of social media, one thing remains constant - the importance of authenticity for brands. Regardless of the platform chosen, maintaining a genuine connection with their audience is crucial.
Recent changes in popular platforms serve as a stark reminder that no platform is invincible, and no format is sacred. For instance, on January 22nd, 2025, Instagram shifted its grid aspect ratio from 1:1 to 4:5, a move that left many users, particularly graphic designers, feeling frustrated.
One such alternative platform gaining traction is Bluesky, co-founded by former Twitter CEO Jack Dorsey. Initiated within Twitter in 2019, Bluesky has managed to amass 2.5 million users in a short period. Brands should consider the ethical appeal of platforms like Bluesky when deciding where to invest their social media presence.
Meanwhile, the temporary ban of TikTok in the US due to ongoing security concerns over its ties to China has highlighted its shaky position. Despite being reinstated within 12 hours, the future of TikTok in the US remains uncertain, according to The Guardian. Given TikTok's unstable situation, brands that heavily rely on it should have a backup plan.
The exodus from Twitter presents a challenge and an opportunity for brands to diversify and explore platforms that might better align with their values and their audience's. Elon Musk, known for his active presence on Twitter, is tweeting at a faster rate than users are leaving the platform. However, his version of Twitter is losing active US users at a rate of 2.7 million in two months.
Adaptability is crucial for social media strategies, as platforms and formats are subject to change. Brands should be on multiple social media platforms to spread the risk. The article encourages brands to download a free brief template to avoid miscommunication, scope creep, expectation misalignment, and brand inconsistency.
In conclusion, the social media landscape is dynamic, and brands must be prepared to adapt. By staying true to their values, exploring alternative platforms, and maintaining a diverse presence, brands can navigate the ever-changing social media landscape with confidence.
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