Investment firm Atomic Capital successfully raises Rs 400 crore for its inaugural fund dedicated to backing consumer-focused startups.
Atomic Capital Announces Final Close of Maiden Fund
Atomic Capital, a unique venture capital firm in India, has announced the final close of its maiden fund with a corpus of over Rs 400 crore. The fund, focused on early growth-stage Indian consumer, consumer-tech, and consumer-enabler startups, is set to shape the future of Indian consumption and transform lives by building enduring brands.
Atomic Capital distinguishes itself through deep operational engagement and a focused, "Operating VC" approach. The firm's mission is to build a curated portfolio of 10-12 startups, and it aims to deploy both initial and follow-on capital over the next 2-3 years, aligned with its overall fund timeline of eight years.
Over the past 12 months, Atomic Capital has invested ~Rs 50 crore in four startups. The average first cheque size of the fund is Rs 10 to 30 crore. Apoorv Gautam, Founder and Managing Partner, emphasizes that Atomic Capital is not just investors but partners for the long haul.
Atomic Capital's investment decisions are driven by a strong rapport with the founding team, clear revenue momentum, and disciplined capital efficiency. The firm evaluates startups looking to raise pre-Series A to Series A with a Product-Market Fit (PMF) achieved.
The fund's philosophy has been designed keeping DPI (Distribution, Profitability, and Investment) at the centre of investment and exit decisions. Atomic Capital believes in sustainable, capital-efficient growth as the cornerstone of building enduring businesses.
Currently, Atomic Capital is evaluating over 20 companies for potential investment. The fund has issued a term sheet for its fifth investment. A portion of the corpus is reserved for follow-on investments.
However, the current entrepreneurs or companies supported by Atomic Capital are not explicitly identified in the available search results; therefore, specific names or details about who might receive further support from Atomic Capital in the next two to three years cannot be confirmed based on the provided information.
Atomic Capital reached its first close at Rs 155 crore in 2024. The fund will invest in various sectors including Food & Beverages, Nutraceuticals, Personal Care & Beauty, Jewelry, Apparel & Footwear, Pet Care, Travel & Accessories, Electronics Accessories, Home Furnishing, Logistics, Financial Services, e-Commerce SaaS, Omnichannel Infrastructure, and Manufacturing.
With the final close of its maiden fund, Atomic Capital is poised to make a significant impact on the Indian startup ecosystem, fostering growth and innovation in the consumer sector.
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