Investment of $100 Million by Marketing Group in Underrepresented Talent and Emerging Brands
Announcing Major Expansion for The Miroma Group: New Investments and Talent Join the Fold
The Miroma Group, a leading marketing services collective, is making waves in the industry with its latest moves. The group, which includes a diverse range of agencies and businesses, has announced plans for significant investment and the addition of esteemed figures in the field.
At the helm of these developments is Miroma Ventures, the group's venture capitalist arm. The firm, which focuses on purpose-driven investing, plans to inject $100 million into growth-stage consumer brands and media platforms over the next five years, from 2023 to 2027.
Sir David Michels, a highly respected industry veteran, joins Miroma Ventures as its chairman. He brings with him a wealth of experience and knowledge, having held leadership roles in various successful ventures.
Joining Sir Michels are a number of industry heavyweights. Justin Stefano, the former chief executive and co-founder of Refinery29, and Patrick Yee, the former CMO of Daily Harvest, are among the new additions to Miroma Ventures. Additionally, Kelly McCarthy, a former svp at LVMH, and Jamal Edwards, the founder of media company SBTV, are also part of the team.
The Miroma Group's organisation includes a variety of businesses, each bringing unique strengths to the table. These include brand experience agency Hyperactive, communications business Way To Blue, creative agency Twelve AM, creative production business Contended, and advertising agency Fold7.
Miroma Ventures' investment focus is not just financial, but also strategic. The firm aims to support businesses led by underrepresented talent or challenger brands, helping to foster innovation and diversity within the industry.
With these new additions and strategic investments, The Miroma Group is poised to make a significant impact in the consumer markets and media platforms of the future. Under the leadership of CEO Marc Boyan, the group is set to continue its mission of delivering creative, effective, and innovative marketing solutions.
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