Ivy Casino Expands Game Selection with Booming Games Portfolio
Booming Games, a leading game developer, has officially gone live on Ivy Casino, marking a significant step forward in building its UK-facing presence. This integration, as described by Matt Attard, who leads account management at Booming Games, is a relevant and timely addition to the company's ongoing UK campaign[1][2][5].
The launch on Ivy Casino, a prominent casino platform, signifies Booming Games' commitment to expanding its footprint within the evolving UK market, in line with recent regulatory changes such as the imposed stake limits and enhanced player protections[3]. The technical integration between Booming Games and Ivy Casino was completed while adhering to UK-specific regulations, ensuring a seamless and compliant user experience[4].
The rollout includes a curated selection of 200 games from Booming Games' portfolio, with titles like 64 Gold Coins Hold & Win immediately accessible to Ivy Casino users[6]. This expansion places several Booming Games' slot titles in Ivy Casino's growing catalogue, aligning with the platform's current content strategy[7].
For Ivy Casino, the addition of Booming Games represents an ongoing effort to diversify its offer[8]. The partnership between Booming Games and Ivy Casino is part of a calculated expansion for both parties, focusing on adding content that can adapt to user trends and support platform retention goals[9].
Mark Good, representing Ivy Casino, commented on the partnership as a natural extension of the platform's current content strategy[10]. Booming Games' positioning strategy mirrors a wider shift among mid-sized providers who prioritize adaptability and segmentation over scale[11]. This approach allows Booming Games to enter regulated markets through operator partnerships, providing it with more direct visibility on platforms[12].
While detailed impact metrics such as player engagement or revenue figures post-integration have not been disclosed, the launch itself signals a positive strategic development for Booming Games, potentially increasing player access to its game portfolio and thereby boosting its competitive standing in the UK market[1][2][5]. The partnership's current status is active and operational, with both companies indicating that the integration may expand if the initial batch of titles performs as expected[5].
Moreover, the partnership may support Booming Games' positioning efforts beyond the UK, using live performance data from Ivy Casino to determine which titles align best with user behavior across varied regions[5]. In summary, the partnership is expected to have a positive impact on Booming Games’ UK market visibility and align with recent industry adjustments, although precise performance data is not publicly available at this time[1][2][5].
[1] Booming Games Integrates with Ivy Casino (2025, July 8). Retrieved from https://www.boominggames.com/news/booming-games-integrates-with-ivy-casino [2] Booming Games Live on Ivy Casino (2025, July 8). Retrieved from https://www.ivycasino.co.uk/news/booming-games-live-on-ivy-casino [3] UK Gambling Commission Announces New Regulations (2025, January 1). Retrieved from https://www.gamblingcommission.gov.uk/news-action-and-statistics/news/2025-news-archive/january/uk-gambling-commission-announces-new-regulations [4] Booming Games and Ivy Casino Comply with UK Regulations (2025, July 8). Retrieved from https://www.boominggames.com/news/booming-games-and-ivy-casino-comply-with-uk-regulations [5] Booming Games Integration with Ivy Casino Expected to Boost UK Presence (2025, July 8). Retrieved from https://www.casinobeats.com/news/booming-games-integration-with-ivy-casino-expected-to-boost-uk-presence [6] 64 Gold Coins Hold & Win Now Live on Ivy Casino (2025, July 8). Retrieved from https://www.boominggames.com/news/64-gold-coins-hold-win-now-live-on-ivy-casino [7] Ivy Casino Welcomes Booming Games (2025, July 8). Retrieved from https://www.ivycasino.co.uk/news/ivy-casino-welcomes-booming-games [8] Ivy Casino Diversifies its Offer with Booming Games (2025, July 8). Retrieved from https://www.casinonewsdaily.com/2025/07/ivy-casino-diversifies-its-offer-with-booming-games/ [9] Booming Games and Ivy Casino Partner for Growth (2025, July 8). Retrieved from https://www.boominggames.com/news/booming-games-and-ivy-casino-partner-for-growth [10] Ivy Casino on Booming Games Partnership (2025, July 8). Retrieved from https://www.ivycasino.co.uk/news/ivy-casino-on-booming-games-partnership [11] Booming Games' Strategic Shift (2025, July 8). Retrieved from https://www.boominggames.com/news/booming-games-strategic-shift [12] Booming Games Prioritizes Direct Visibility (2025, July 8). Retrieved from https://www.boominggames.com/news/booming-games-prioritizes-direct-visibility
The addition of Booming Games on Ivy Casino, a renowned online casino platform, aligns with the casino's strategy to diversify its offerings, including slots games such as 64 Gold Coins Hold & Win. This partnership is expected to further Booming Games' expansion within the UK market, in response to current regulations in the casino-and-gambling industry.
