Justin Long, formerly known as the iconic face of Mac, has been unveiled as the leading figure in Intel's fresh advertisement initiative, adopting the role of a PC user.
Apple's famous "Get a Mac" advertising campaign, featuring actors Justin Long and John Hodgman, is back in the spotlight. However, this time, Long is on the other side, representing the PC industry in Intel's new #GoPC campaign.
The tech giant revealed its M1 processor, set to replace Intel's chips in the latest Macbook Air and Macbook Pro models. This move marks a significant shift in Apple's strategy, prompting a response from the PC industry.
Justin Long, who previously starred as the Mac in Apple's "Get a Mac" campaign, is now portrayed as a representative of the PC industry in Intel's campaign. In the #GoPC campaign, he challenges Apple's claims about non-Mac computers, offering a counter-narrative to Apple's emphasis on the M1 processor's superiority.
John Hodgman, who played the PC in Apple's original campaign, has also reprised his role in Apple's recent event. He portrayed non-Mac computers as stodgy and old-fashioned, highlighting Apple's perceived advantage in terms of innovation.
Intel's #GoPC campaign, run by agency VMLY&R, is a direct response to Apple's resurrection of the "Get a Mac" campaign character. The PC industry has followed suit, with McCann Erickson handling Intel's #GoPC campaign.
The ongoing rivalry between Apple and the PC industry has taken a new turn with these developments. Apple used its event to emphasise the perceived outdatedness of non-Mac computers, while Intel's #GoPC campaign aims to counter this narrative and assert the viability and competitiveness of non-Apple devices.
Justin Long's involvement in Intel's #GoPC campaign signals a shift in the PC industry's response to Apple's product updates. This move could mark a new era in the tech industry, with both companies adopting more aggressive marketing strategies to win over consumers.
In conclusion, the tech world is abuzz with the return of the "Get a Mac" campaign and Intel's #GoPC response. As both companies continue to innovate and push the boundaries of technology, consumers can expect to see more exciting developments in the future.
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