K-pop sensation Rose achieves a groundbreaking victory, emerging as the first artist in the genre to secure the Song of the Year accolade at the MTV VMAs.
Rose, a K-pop artist born in New Zealand, made history at the 2025 MTV Video Music Awards (VMAs) by winning the prestigious Song of the Year award. Her collaboration with American star Bruno Mars, titled APT, clinched the trophy, marking a significant milestone for K-pop as it was the first time a K-pop artist had claimed the VMAs' Song of the Year trophy.
During her emotional acceptance speech, Rose thanked herself, stating that her therapist had once told her it was important to acknowledge one's own perseverance. She also expressed gratitude to Bruno Mars, her BLACKPINK bandmates Jisoo, Jennie, and Lisa, her team, mentors, and fans who supported her journey. In a touching moment, Rose dedicated the win to her 16-year-old self, whom she described as an "oddball".
The ceremony, hosted by LL Cool J, was held at UBS Arena in New York on September 8. Lady Gaga emerged as the biggest winner of the night, taking home Artist of the Year among four awards in total. Ariana Grande won Video of the Year for Brighter Days Ahead, and Alex Warren was named Best New Artist.
Rose accepted the award on behalf of both herself and Bruno Mars, who was not present during the ceremony. Her speech emphasized the importance of self-thanking and acknowledging one's own perseverance, a message that resonated with many.
Rose's breakthrough win at the VMAs was hailed as both a personal triumph and a landmark moment for K-pop, signalling the genre's growing influence in the global music industry. Her mentor, YG Entertainment's founder Yang Hyun-suk, was instrumental in her path to success in the music industry.
This win marks a significant achievement for Rose in her career. With eight nominations this year, including Video of the Year, Best Pop, Best Collaboration, Best K-pop, and for her track Toxic Till the End, it's clear that Rose is just getting started. The future looks bright for this talented artist as she continues to make waves in the music industry.
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