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Kartik Aryan discusses brand associations, personal convictions, and public image

Actor Kartik Aaryan discusses the organic development of his brand image in an interview for our digital cover. He attributes this growth to strategic choices in advertisements, film projects, and social media posts, emphasizing the importance of authenticity in an increasingly algorithm-driven...

Kartik Aaryan discusses collaborations, convictions, and public image
Kartik Aaryan discusses collaborations, convictions, and public image

Kartik Aryan discusses brand associations, personal convictions, and public image

In the bustling world of business and entertainment, staying informed is key. Two effective ways to do this are by subscribing to a newsletter and downloading a new app that offers real-time updates on the latest industry insights.

Let's take a moment to delve into the world of Bollywood heartthrob, Kartik Aaryan. Kickstarting his career in the film industry with "Pyaar Ka Punchnama", Kartik has since become a household name, but he was never active as a businessman – until now.

The digital age has brought about fascinating changes, and Kartik is embracing them wholeheartedly. Discussions are underway about the use of digital avatars of celebrities, such as an AI version of Kartik Aaryan, in campaigns. This could be a game-changer in the marketing landscape, providing a unique and engaging way to connect with audiences.

In an exciting twist, an AI tool is proposed that would offer real-time feedback on how the audience feels about a brand campaign. This tool could revolutionise the way brands approach marketing, ensuring their messaging resonates with their target audience.

Kartik Aaryan's app, designed to personalise the experience of accessing industry content, is a testament to his commitment to innovation. The app, available for download on smartphones, offers a wealth of industry-related content, including articles, analysis, and insights. It also allows users to save their favourite articles for easy access later.

The app isn't just a tool for consuming content; it's a platform for engagement. Kartik Aaryan, known for his relatable appeal, uses his social media feed to share a mix of film promotions, family moments, and random everyday stuff, keeping his fans closely connected to his life.

But Kartik isn't just endorsing brands; he's co-creating and investing in them. This shift from traditional endorsements to active collaboration is a trend among celebrities, as they seek to make a more meaningful impact in the brands they represent.

The newsletter, sent to an industry professional community of over 2 million people, provides the latest insights and analysis, ensuring subscribers are always in the know.

However, it's not all work and no play. Kartik Aaryan is known for his gut checks before agreeing to a brand endorsement, ensuring a partnership that aligns with his values and image. This thoughtful approach has earned him respect in the industry.

In the digital market, it's not uncommon for celebrities to endorse competing brands back-to-back. But Kartik Aaryan's approach is different. He's moving beyond endorsements to create lasting partnerships that go beyond the surface level.

In this digital age, staying informed and connected has never been easier. With the newsletter and Kartik Aaryan's app, industry professionals and fans alike can access the latest insights and analysis at their fingertips, making staying ahead in the game a breeze.

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