KFC Restores Popular Catchphrase "Finger Lickin' Good" for Latest Marketing Effort
In a significant move, fast-food giant KFC has reintroduced its iconic slogan, "Finger Lickin' Good," in a new ad campaign. The decision comes as the brand's restaurants reopen across the U.K., marking a return to normalcy in KFC's advertising.
The ad campaign, titled "Your Chicken Could Never," is aimed at promoting KFC's original recipe. It showcases the unique bond between KFC and its customers, highlighting their love for the brand's chicken. The campaign is a marketing strategy for KFC's restaurants reopening in the U.K., and it is being promoted by Mother, a creative agency.
The removal of the "Finger Lickin' Good" slogan from KFC's advertising during the spread of the Covid-19 virus was a response to the unique challenges posed by the pandemic. The slogan, which emphasises hand contact, was deemed inappropriate during a time when hand hygiene was a critical aspect of public health.
KFC acknowledged that the decision to remove the slogan was a big step for the brand during the pandemic. The brand stated that the emphasis on hand-washing messaging by the government during the pandemic made the slogan inappropriate. Despite this, the slogan remains a key element of KFC's marketing strategy for its ad campaign.
The return of the "Finger Lickin' Good" slogan is a significant move for KFC, signifying a return to the brand's roots. The ad campaign is focused on the love it inspires among KFC customers, and it looks at the unique bond between the brand and its consumers.
In conclusion, KFC's new ad campaign, "Your Chicken Could Never," marks a return to the brand's iconic slogan, "Finger Lickin' Good." The campaign is a marketing strategy for KFC's restaurants reopening across the U.K., and it showcases the love that KFC customers have for the brand's chicken. The ad campaign is promoted by Mother, a creative agency, and it is a significant move for KFC, signifying a return to normalcy in their advertising.
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