Kötzting, with its questionable reputation, secures partnership deal with the ice hockey team Straubing Tigers.
The Straubing Tigers ice hockey club and the Spielbank Bad Kötzting have announced an expanded partnership, effective from the 23/24 season. This development comes as casinos or gambling providers increasingly sponsor German ice hockey teams, a trend that mirrors the evolving sports betting market in the country.
Located in Bavaria, the Spielbank Bad Kötzting has been a premium partner of the Straubing Tigers since 2021. The partnership, which now extends further, offers the casino a unique opportunity to promote its gambling services and the sport locally.
The expanded partnership was highlighted during a recent team event at the Spielbank Bad Kötzting. Andreas Weigert, director of the casino, expressed his admiration for the team spirit and strong cohesion of the Straubing Tigers, particularly during the event where the team combined their betting stakes and played as a unit.
This partnership could involve sponsorship, joint marketing, and integrated betting offerings, all compliant with the regulations enforced by the Joint Gambling Supervisory Authority (GGL) in Germany. The GGL oversees licensing, player protection, and regulation compliance for both online and land-based operators.
The Straubing Tigers, who participate in a Bundesliga-level ice hockey league, stand to benefit from this partnership as well. The team's Managing Director, Gaby Sennebogen, expressed gratitude for the good cooperation with Andreas Weigert.
Meanwhile, other German ice hockey teams are also leveraging partnerships with gambling entities. The SC Riessersee has presented the Spielbank Garmisch-Partenkirchen as their new sponsor, while the Düsseldorf EG ice hockey club has been sponsored by the gambling giant Merkur for years. The Nuremberg Ice Tigers are sponsored by the Spielbank Feuchtwangen.
This trend indicates that regional sports teams in Germany are likely to collaborate with local casinos or betting operators to leverage sports fan engagement for betting products under Germany’s regulated framework. However, no official public case study or announcement explicitly details such an expansion of gambling sector partnerships at this time.
As the upcoming ice hockey season is set to begin on September 14 for the Straubing Tigers, fans can look forward to a season filled with exciting games and the continued partnership between the Straubing Tigers and the Spielbank Bad Kötzting.
- The collaboration between the Straubing Tigers and Spielbank Bad Kötzting, which is expanding from the 23/24 season, is representative of the growing trend in Germany, where online casinos and ice hockey teams are partnering.
- This evolving sports betting market in Germany has led to an increase in casino-and-gambling sponsorship for ice hockey teams, such as the Straubing Tigers and the SC Riessersee, who are now sponsored by the Spielbank Garmisch-Partenkirchen.
- The casino culture is further promoted through these partnerships, as gaming giants like Merkur and the Spielbank Feuchtwangen sponsor ice hockey clubs in Germany.
- As the hockey season approaches, with the Straubing Tigers set to start on September 14, fans can expect a combination of casino-games promotions and exciting hockey games under the regulated framework of the German gambling market.
