Largest Gaming Business in Peru is Run by Spanish Firm, CIRSA
Laying the Groundwork: CIRSA's Aggressive Gambling Expansion
Since its inception in 1996, CIRSA, a reputable name in the gambling industry, has been making significant strides in the Peruvian market, with 19 land-based casinos, 74 betting shops, and 3,200 gaming machines. According to SBCNews, CIRSA has set its sights on the Peruvian market for future expansion [Base Article].
Meanwhile, Apuesta Total, another key player in the Peruvian market, saw a whopping 100 million euros in revenue last year. In a bold move, CIRSA aims to acquire an additional 30% of Apuesta Total's shares, as part of its ambitious expansion strategy [Base Article].
It's not just in Peru where CIRSA is making waves. The company has aggressively ventured into the realm of online gambling, as evidenced by its acquisition of the Mexican company Ganabet [Base Article]. This strategy is not new; CIRSA has successfully implemented an omnichannel approach in Spain, combining physical and digital operations to maximize success [Enrichment Data].
Similarly, CIRSA's acquisition of E-Play24 in Italy expanded its online betting and live casino offerings, bolstering its prowess in poker, slots, and sports betting [Enrichment Data]. The company anticipates a 7-8% growth in 2025, driven largely by the online segments and casino operations [Enrichment Data].
Looking beyond Peru, CIRSA positions itself as the second-largest casino operator in Morocco, with major stakes in Agadir and Tanger [Enrichment Data]. In the future, the company may consider listing itself on European stock exchanges as a potential IPO candidate [Enrichment Data].
As for Brazil, it seems the country is moving closer to legalizing casinos and bingo, potentially paving the way for even more growth opportunities [Additional Reading: Brazil Moves Closer to Legalizing Casinos and Bingo]. Meanwhile, a new venture fund has invested $20M in gaming in the UAE [Additional Reading: New Venture Fund Invests $20M in Gaming in UAE], and there's a buzz in Britain about Sunak's aide placing a bet on the election date, sparking suspicious discussions [Additional Reading: Sunak's Aide Places Bet on Election Date: Britons Suspect Something].
Keep an eye on these developments, as they could shape the future of the global gambling industry!
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- CIRSA, a Peruvian market frontrunner in gambling, targets expanding its business with an ambitious plan to acquire 30% of Apuesta Total's shares.
- Alongside its physical expansion in Peru, CIRSA has dynamically ventured into online gambling, acquiring Ganabet in Mexico, and E-Play24 in Italy.
- With a forecasted growth of 7-8% in 2025, driven largely by the online segments and casino operations, CIRSA is looking to secure its position globally.
- Beyond its ventures in Peru and Italy, CIRSA position itself as the second-largest casino operator in Morocco and may consider listing on European stock exchanges as a potential IPO candidate.
