Launches Checkout Compatibility Guide for Merchants to Optimize Sales During Holiday Shopping Period
In the lead-up to the most intense period in the retail calendar, European fintech provider payabl. has launched a new eBook titled "Is Your Checkout Black Friday Ready?" The guide aims to help merchants optimize their checkout experience during the holiday shopping season, a time when global ecommerce sales are forecast to surge yet again.
The eBook, a collaboration between payabl. and Coleman Parkes, combines exclusive consumer research with payabl.'s deep expertise powering payments for thousands of European merchants. It outlines five strategies to capture more revenue during the entire holiday sales cycle, emphasizing that planning for volume at scale is crucial.
One of the key findings from the research is that 75% of shoppers are willing to accept slightly slower checkout speeds if it means stronger fraud protection. This underscores the importance of AI-driven fraud prevention and adaptive 3D Secure, which balance strong security with seamless user flows.
Every second counts for merchants during the holiday shopping season. Slow load times, failed payments, or unclear fees risk abandoned carts and lost revenue. To mitigate this, the guide suggests sub-3 second mobile load times and streamlined fields, which can increase conversion rates by up to 35% during peak traffic.
The holiday shopping season spans from November to January, making it a prolonged period of intense retail activity. To ensure resilience throughout Black Friday, Christmas, and January discount peaks, the guide recommends stress-testing systems, deploying smart routing, and real-time monitoring.
The eBook also highlights that a seamless holiday checkout experience builds trust and ensures customer return beyond the January sales. Conversely, 43% of shoppers say a poor checkout experience stops them from returning to a retailer. Offering market-specific payment methods such as Wero, Bizum, iDEAL, Blik, or PayPal prevents last-minute drop-offs and increases approval rates.
In addition, the guide notes that 56% of 18-34 year olds abandon carts if checkout takes too long, while 61% of consumers abandon purchases if their preferred payment method is unavailable. Households earning €80,000+, who account for 28% of frequent online shoppers, demand premium, mobile-first checkout experiences and flexible payment options such as American Express and Buy Now, Pay Later.
The eBook also touches upon the collaboration announced in August 2025 between payabl. and several other players in the industry, including Bluefin, Cassa Centrale Raiffeisen in South Tyrol, ICIT, and Worldline. These partners are involved in delivering payment security solutions, including PCI-validated point-to-point encryption (P2PE) for optimizing checkout experiences.
In 2024, over 40% of ecommerce sites experienced payment errors or outages on Black Friday alone. With the holiday shopping season being such a critical time for businesses, it's essential that merchants ensure money keeps flowing so they can capture sales today and loyalty tomorrow. Payabl.'s new eBook provides valuable insights and strategies to help merchants do just that.
Read also:
- Understanding Hemorrhagic Gastroenteritis: Key Facts
- Stopping Osteoporosis Treatment: Timeline Considerations
- Trump's Policies: Tariffs, AI, Surveillance, and Possible Martial Law
- Expanded Community Health Involvement by CK Birla Hospitals, Jaipur, Maintained Through Consistent Outreach Programs Across Rajasthan
