Leaders at Joint Editorial, a new venture backed by Wieden+Kennedy, have officially debuted their independent creative agency.
Peter Wiedensmith, the founder of Joint Editorial, has announced a new venture alongside colleague Tommy Harden. The new editorial company, named Academy, marks a significant shift in focus for both Wiedensmith and Harden.
Wiedensmith first joined Wieden+Kennedy in 1994, where Joint Editorial was initially born out of the agency's specific needs. Now, after 25 years, Joint Editorial continues to operate independently within the company, but Wiedensmith and Harden are looking to expand their horizons with the launch of Academy.
Academy aims to collaborate with creative agencies, directors, and teams on a one-on-one basis, much like Academy's parent company, Wieden+Kennedy. The new venture shares a focus on editorial work with Joint Editorial, but operates as a separate entity.
Carl Whistlecraft and Julia Martens will join Wiedensmith and Harden to operate Academy. The team is excited about the opportunity to grow and collaborate with Academy, and to expand their reach beyond Wieden+Kennedy.
Peter Wiedensmith has made it clear that he is not seeking a monogamous relationship with any one company. His decision to launch Academy demonstrates his commitment to exploring new opportunities and partnerships in the field of editorial services.
The launch of Academy is a new development in the industry, and is expected to have a significant impact on the way editorial work is approached and executed. With the combined expertise of Wiedensmith, Harden, Whistlecraft, and Martens, Academy is poised to make waves in the world of editorial services.
In conclusion, the launch of Academy is an exciting development in the field of editorial services. Under the leadership of Peter Wiedensmith and Tommy Harden, Academy promises to bring fresh perspectives and collaborative approaches to the table, and to offer a new range of opportunities for creative agencies and directors.
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